Demand Generation

About the role

We are seeking a founding Demand Generation leader to own the discovery and validation of new growth channels for Freed.

This is not a role for someone who wants to run existing playbooks—it’s for a builder who thrives on experimentation, rapid iteration, and turning unknowns into scalable engines.

Responsibilities

• Own the end-to-end experimentation lifecycle: ideation, hypothesis formation, test design, execution, measurement, and reporting.
• Build and maintain a structured learning agenda that tracks what we’ve tested, what we’ve learned, and what’s next.
• Identify and evaluate potential new demand generation channels (e.g., paid media, partnerships, community, events, content syndication, direct mail, product-led motions) that could unlock incremental growth beyond our current engines.
• Design and run rapid experiments to validate or invalidate channel hypotheses before Freed commits more significant resources, budget and people.
• Move fast, fail fast, and document everything.
• Collaborate closely with internal marketing, sales, product, and engineering teams to align experiments with broader go-to-market strategy and ensure learnings flow back to the organization.
• Manage relationships with agency partners and external vendors, directing their efforts toward high-priority experiments and holding them accountable for results.
• Build clear, actionable reporting that translates experiment results into investment recommendations—where to scale, where to iterate, and where to cut.
• Develop frameworks and processes for continuous experimentation that can be repeated and scaled as the team grows.
• Stay on top of emerging channels, tools, and tactics in the B2B and healthcare marketing landscape, bringing fresh ideas to the table consistently.
• Leverage AI tools and automation to accelerate every stage of your work—from research and audience segmentation to creative generation, campaign analysis, and reporting.

Requirements

• 10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels.
• Demonstrated experience in AI-native work to design and running structured experimentation programs—not just executing campaigns, but building the testing frameworks behind them.
• Startup experience, ideally in a role where you had to figure things out from scratch rather than optimize existing motions.
• Strong analytical chops—you can design experiments with statistical rigor, interpret results honestly, and make clear recommendations backed by data.
• Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools).
• Hands-on, not just strategic.
• A bias toward action and speed. You’d rather run a scrappy test this week than build a perfect plan for next quarter.
• Excellent communication skills—you can distill complex experiment results into clear narratives for leadership and cross-functional partners.
• A passion for healthcare & technology and a desire to make a positive impact on the industry.