Demand Generation Associate, Field Programs

For our client, a leader in the Consumer Technology space, we are seeking a Demand Generation Associate focused on Field Programs to drive marketing initiatives for growth, customer acquisition, brand performance, and measurable demand creation.

Location: Remote - US based candidates only, no visa sponsorship available

About the role

You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Manage demand generation efforts for events and field plays from start to finish
• Oversee the third-party sponsorship portfolio, including evaluation and reporting
• Implement and track gifting programs linked to specific events
• Act as the demand generation liaison for sponsorship and gifting initiatives
• Develop AI-assisted workflows for key program activities and reporting
• Deploy AI agents for operational tasks while maintaining a human review process
• Transition from execution to strategic proposal for sponsorship and field activations

Qualifications

• 2-4 years of experience in demand generation or related marketing roles in B2B SaaS
• Proven ability to coordinate cross-functional projects and keep stakeholders informed
• Hands-on experience with AI tools in production workflows, not just casual use
• Familiarity with marketing automation and CRM systems like Marketo, HubSpot, or Salesforce

Benefits

• Equity ownership for every permanent employee in the form of RSUs
• Comprehensive health coverage, including medical, dental, and vision
• 12 weeks of paid parental leave and additional support for family transitions
• Flexible vacation policies and sabbatical opportunities
• Access to mental health resources and wellness programs
• 401(k) plan with 100% employer match up to $6,000/year
• Monthly stipends for work and wellness-related expenses
• Annual WIN bonus for non-commission employees

Pay

$103,000 – $140,000 annually