Demand Gen Marketer

About the role

Own B2B paid acquisition across multiple channels including digital, out-of-home, and unconventional channels. Influence channel mix, budget allocation, landing pages, creative strategy, attribution, and full-funnel conversion strategy alongside the broader GTM team.

Responsibilities

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements

• Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• You've owned real budget, not a small line item
• You've run multiple paid channels
• LinkedIn, Meta, and beyond - you know how to make them work
• You back every spend decision with data
• CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls
• You've worked at a fast-growing organization with real ownership
• You don't need to be told what to do
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams

Qualifications

• Experience with AI tools in marketing workflows
• Out-of-home, billboard, or direct mail experience
• Experience marketing to data/insights buyers, market researchers, or brand teams

Skills

• Data-driven decision making
• Channel strategy and optimization
• Targeting and retargeting
• Full-funnel marketing
• Out-of-home and direct mail marketing
• AI tools in marketing workflows

Benefits

• Ownership of B2B paid acquisition across multiple channels
• Opportunity to scale a product with growing enterprise demand
• Blend strategy with execution
• Experiment beyond traditional B2B channels
• Solve a real targeting challenge
• Join a highly analytical and product-minded team

Pay

Competitive salary and benefits package

Schedule

Full-time position