Demand & Campaigns Lead, EMEA
Marketing in Ireland community · Indiana, United States · Yesterday
MarketingFull-time
About The Role
We're looking for an exceptional marketing leader to drive Notion's growth across EMEA. You'll lead a multi-disciplinary group of marketers across digital, demand generation, content strategy, and campaign execution. You'll own the EMEA content and campaign narrative, develop messaging houses grounded in real customer problems, use cases, and outcomes, and build modular, deployable content bills of materials that travel across channels and markets. You'll orchestrate market launches and flagship campaigns, translate global narratives into market-ready messaging, toolkits, and channel plans, and enable the wider regional team.
Skills You’ll Need To Bring
- 12+ years in B2B marketing — with meaningful time owning both content/narrative and demand generation in a high-growth or enterprise SaaS environment
- Proven people leadership — experience building, managing, and developing multi-disciplinary marketing teams. You know how to hire for craft and lead through ambiguity
- Narrative and content mastery — you can write a compelling messaging house, build a scalable toolkit, and coach others to do the same. Customer empathy is instinctive, not a checklist item
- Demand generation depth — hands-on experience running and optimising paid, email, webinar, and outbound programmes, with a strong grasp of funnel metrics and revenue attribution
- AI fluency — you actively use AI tools to accelerate your work and can design workflows for your team to do the same. Not a curiosity — an active working practice
- EMEA market knowledge — experience running multi-market programmes across EMEA with an understanding of localisation needs, cultural nuance, and go-to-market variation across the region
- Cross-functional influence — able to align and work effectively across global and regional stakeholders in Sales, Product Marketing, Comms, and Country teams — without always having formal authority