Dealer Sales Representative

Job Purpose

The Dealer Sales Representative is responsible for leading the execution, adoption, and performance of the Hankook One program across all participating dealers within the assigned region. This role serves as the primary liaison between Hankook corporate, the regional sales team, and dealer partners—ensuring program standards are met, performance targets are achieved, and dealers receive the support needed to maximize growth.

Key Accountabilities

• Program Management: Oversee full implementation and ongoing management of the Hankook One program across regional dealers, ensuring compliance with program requirements, brand standards, and operational expectations.
• Dealer Engagement: Build strong relationships with dealer principals, managers, and frontline staff to drive program participation, training, and performance.
• Large Dealer Channel Support: Serve as a resource and contact for major car dealer groups in the region, ensuring alignment with leadership, and consistent execution across all rooftops.
• Performance Monitoring: Track dealer KPIs, analyze program data, and identify opportunities to improve sales, profitability, and customer experience.
• Training & Support: Deliver in-person and virtual training on program components, systems, merchandising, and best practices.
• Field Visits: Conduct regular dealer visits to assess program execution, provide coaching, and ensure brand consistency.
• Cross-functional Collaboration: Partner with regional sales teams, marketing, operations, and corporate program leaders to align strategies and resolve dealer issues.
• Reporting: Prepare program performance reports, insights, and recommendations for the Regional Director and corporate stakeholders.
• Program Optimization: Identify gaps, propose enhancements, and support pilot initiatives to strengthen the Hankook One program.

Qualifications

• Experience in automotive, tire, or retail program management; field sales or dealer development experience preferred.
• Strong communication and relationship-building skills with the ability to influence without direct authority.
• Proven ability to analyze data, interpret trends, and translate insights into actionable recommendations.
• High level of organization, time management, and self-direction.
• Proficiency with CRM platforms, reporting tools, and Microsoft Office applications.
• Able and willing to travel frequently within the assigned region.
• Bachelor’s degree in business, marketing, or a related field preferred.

Core Competencies

• Program Execution: Ability to manage complex programs across multiple stakeholders and locations with consistency and attention to detail.
• Dealer Relationship Management: Builds trust, credibility, and long-term partnerships with dealer leadership and staff.
• Analytical Thinking: Uses data to diagnose issues, identify opportunities, and drive performance improvements.
• Influence & Communication: Communicates clearly, adapts to different audiences, and motivates dealers toward shared goals.
• Problem Solving: Anticipates challenges, identifies root causes, and implements practical solutions.
• Training & Facilitation: Delivers effective training sessions and provides ongoing coaching to improve dealer performance.
• Adaptability: Thrives in a fast-moving environment with evolving program requirements and dealer needs.
• Results Orientation: Maintains focus on measurable outcomes, accountability, and continuous improvement.

Disclaimer

Hankook Tire is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.