DataTree Sales Representative-Spatial (Remote)

About the role

Join a team that puts its People First! As a member of First American’s family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

Responsibilities

• Build net-new client relationships by selling enterprise property data, geospatial datasets, and analytics solutions into multiple industry verticals including mortgage lending, servicing, insurance, government, utilities, GIS, spatial analytics, and proptech organizations.
• Identify and generate new business opportunities by developing targeted prospecting strategies and qualified call plans for lenders, servicers, secondary market participants, insurers, GIS teams, Esri partners, spatial technology companies, and enterprise location intelligence users.
• Position DataTree’s property and ownership data as a strategic layer within GIS and mapping environments, including integration opportunities with ArcGIS and enterprise spatial platforms.
• Consult with customers to understand business challenges involving parcel data, geocoding, location intelligence, property risk analysis, spatial visualization, market analytics, and enterprise data licensing requirements.
• Absorb individual client needs and develop, present, and implement tailored data and analytics solutions that align with customer workflows and technology ecosystems.
• Deliver compelling virtual and in-person product demonstrations showcasing spatial data visualization, mapping capabilities, and API/data integration use cases.
• Collaborate with internal product, marketing, and data strategy teams to create sales collateral, GIS-focused messaging, thought leadership content, and social media campaigns that support go-to-market initiatives.
• Maintain strong cross-functional communication with operations, customer success, data licensing, and technical teams to ensure successful onboarding and client retention.
• Communicate proactively and respond in a timely manner to clients and prospects.
• Participate in industry conferences, GIS and spatial technology events, mortgage technology forums, and trade shows to expand market visibility and develop strategic relationships.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree preferred or equivalent work experience.
• Minimum of 3–5 years of successful B2B sales experience in data licensing, real estate data, GIS, spatial analytics, SaaS, or enterprise technology solutions.
• Proven sales record and established business contacts within mortgage, insurance, proptech, GIS, spatial technology, or related industry segments.
• Experience selling or supporting solutions that integrate with Esri, ArcGIS, or other geospatial platforms is strongly preferred.

Qualifications

• Strong understanding of spatial data concepts including parcel data, geocoding, boundary files, location intelligence, mapping applications, and geospatial analytics.
• Familiarity with Esri technologies, ArcGIS environments, GIS workflows, and enterprise mapping platforms.
• Exceptional verbal, written, interpersonal, and presentation skills.
• Strong planning, organizational, pipeline management, and territory development skills.
• The ability to listen to customers, understand technical and business requirements, and position effective data-driven solutions.
• A consultative sales approach with the ability to communicate value to both technical GIS stakeholders and executive decision-makers.
• Diplomatic and tactful in customer interactions.
• Persistent, tenacious, and consistent in pursuing revenue opportunities.
• Flexible and adaptable to changing market conditions and evolving technology landscapes.
• An in-depth understanding of market trends, competition, and emerging opportunities within location intelligence and property technology sectors.
• Persuasive and influential in negotiations and enterprise sales cycles.
• A professional appearance and positive company image.
• Proficiency in MS Office Suite, Salesforce.com, and modern CRM/sales enablement tools.

Skills and Abilities (KSAs)

• Strong understanding of spatial data concepts including parcel data, geocoding, boundary files, location intelligence, mapping applications, and geospatial analytics.
• Familiarity with Esri technologies, ArcGIS environments, GIS workflows, and enterprise mapping platforms.
• Exceptional verbal, written, interpersonal, and presentation skills.
• Strong planning, organizational, pipeline management, and territory development skills.
• The ability to listen to customers, understand technical and business requirements, and position effective data-driven solutions.
• A consultative sales approach with the ability to communicate value to both technical GIS stakeholders and executive decision-makers.
• Diplomatic and tactful in customer interactions.
• Persistent, tenacious, and consistent in pursuing revenue opportunities.
• Flexible and adaptable to changing market conditions and evolving technology landscapes.
• An in-depth understanding of market trends, competition, and emerging opportunities within location intelligence and property technology sectors.
• Persuasive and influential in negotiations and enterprise sales cycles.
• A professional appearance and positive company image.
• Proficiency in MS Office Suite, Salesforce.com, and modern CRM/sales enablement tools.

Benefits

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.