Database Marketing Specialist

About the role

The Database Marketing Specialist is responsible for executing data-driven marketing campaigns, maintaining database integrity, and supporting segmentation strategies to drive guest engagement and revenue. This role requires strong analytical skills, attention to detail, and proficiency in marketing technology platforms.

Responsibilities

• Maintain and update guest databases to ensure accuracy, integrity, and compliance with company standards.
• Perform data segmentation to support targeted marketing campaigns across email, SMS, and direct mail channels.
• Auxiliary campaign setup and execution within CRM and marketing automation platforms.
• Schedule meetings and coordinate departmental communications to ensure alignment and efficiency.
• Manage campaign calendars (Direct Mail, App, Email), coordinate execution processes, and communicate deadlines to team members.
• Develop and maintain documentation for campaigns, standard operating procedures (SOPs), and training materials.
• Auxiliary preparations for presentations and reports for internal stakeholders to support decision-making.
• Collaborate with external vendors to manage campaign logistics and ensure adherence to budget expectations.
• Monitor inventory of promotional materials and campaign assets to support timely delivery.
• Collaborate with internal teams and external partners to ensure successful campaign execution.
• Support loyalty program initiatives and promotional campaigns to enhance guest engagement.
• Maintain database integrity by updating guest information, consolidating duplicate accounts, performing quality checks, and more.
• Review guest activity upon request and provide relevant data to assist with guest evaluation and engagement strategies.
• Identify and escalate risks, issues, and roadblocks that may impact campaign timelines or deliverables.
• Recommend improvements to messaging, campaign processes, and workflows to optimize lead times and accelerate time-to-market.
• Foster positive and effective working relationships with external vendors, including direct mail printers.
• Adapt to varying work schedules as required by the cyclical nature of the hospitality industry to meet business needs.

Qualifications

• Ability to quickly gain proficiency with a database marketing/cross-channel marketing tech stack involving multiple systems, databases, and tools.
• Must have a strong data-driven and analytical mindset with advanced Excel skills.
• Proficiency in MS Office Suite; familiarity with CRM and marketing automation platforms.
• Ability to add, subtract, multiply, and divide in all units of measure using whole numbers, fractions, and decimals.
• Ability to compute rate, ratio, percent, and create and interpret bar graphs.
• Champion of guest service and builder of positive team spirit.
• Exceptional attention to detail and proofreading skills.
• Ability to anticipate needs, multi-task, and prioritize workload with minimal supervision in a fast-paced, evolving environment.
• Excellent verbal, written, and interpersonal communication skills, with the ability to contribute creative ideas.
• Ability to effectively present information and respond to questions from managers, staff, guests, and the general public.
• Strong interpersonal skills to deal effectively with business contacts and team members at all levels of the company.
• Superior time management and organizational skills; proven ability to meet deadlines.
• Critical thinking and problem solving with decisive judgment and high standards for quality and accuracy.
• Flexible to work all shifts, including holidays, nights, weekends, and overtime as business needs dictate.
• Ability to interpret and follow through on a variety of instructions furnished in written, oral, diagram, or schedule form.
• Must be a minimum of 21 years of age.

Education and/or Experience

• Bachelor’s degree in business, marketing, and/or equivalent professional work experience preferred.
• Prior experience in hospitality and luxury resort environments is strongly preferred.
• Minimum of one year in a CRM, database marketing, or loyalty marketing role preferred.
• Experience coordinating database queries, list pulls, segmentation, and other database marketing initiatives is a plus.