Marketing Data Specialist

About the role

The Marketing Data Specialist will develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in various channels. This role involves working from one of the following locations: Wilmington, DE; Worthington, OH; or Cincinnati, OH. The schedule is hybrid, with on-site collaboration Tuesday through Thursday.

Responsibilities

• Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
• Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
• Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
• Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
• Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
• Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
• Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
• Update and enhance business procedures.
• Enhance existing campaign management business processes to support efficient campaign management and marketing.
• Other duties as assigned.

Requirements

• Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
• Adobe or SQL MCTS Certifications preferred.
• Comprehensive knowledge of Microsoft Office Suite.
• 2+ years of experience working with relational data.
• 2+ years of direct marketing experience.
• 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
• 3+ years of experience programming in SQL and/or Google Big Query.
• Ability to work independently in fast-paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs.
• Journey tool experience preferred.
• Insurance policy + quote data experience preferred.
• Car service data experience preferred.

Qualifications

• Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
• Adobe or SQL MCTS Certifications preferred.
• Comprehensive knowledge of Microsoft Office Suite.
• 2+ years of experience working with relational data.
• 2+ years of direct marketing experience.
• 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
• 3+ years of experience programming in SQL and/or Google Big Query.
• Ability to work independently in fast-paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs.
• Journey tool experience preferred.
• Insurance policy + quote data experience preferred.
• Car service data experience preferred.

Skills

• Knowledge of Adobe Campaign.
• Experience with SQL and Google Big Query.
• Data mining and analysis skills.
• Ability to work independently and manage multiple tasks.
• Excellent communication and interpersonal skills.

Benefits

• Comprehensive health benefits package.
• Up to three weeks of paid time off accrued during your first year.
• Annual Bonus Plan.
• 401(K) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Free AAA Premier Membership.
• Health & Wellness Program.
• Health & Life Insurance.
• Short Term/Long Term Disability.