Data Platform Marketing Manager - SELECT by DoiT

Responsibilities

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market
• Lead and direct cross-functional execution across various campaigns
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
• Drive performance against marketing sourced pipeline, customer expansion, and cost per qualified meeting
• Partner with Content, Growth, Sales, and RevOps to create visibility into key metrics and economic outcomes
• Refine programs based on performance data and economic outcomes

Qualifications

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership
• Ideal profile: Thinks in terms of revenue, expansion, and economic value; understands enterprise data teams and cloud cost pressures; comfortable owning a business unit narrative; can centralize and prioritize across competing marketing inputs; moves fluidly between strategy and execution; data-driven and outcome-oriented