Data Center Vertical Marketing Manager

Choosing where to start and grow your career has a major impact on your professional and personal life. At 3M, you can collaborate with curious, creative colleagues across a wide variety of global locations, technologies, and products.

About the role

As the Vertical Marketing Specialist - Data Center / EBO, you will lead the global vertical marketing plan for 3M's Data Center growth ambition with a focus on Expanded Beam Optical (EBO) solutions. You will support 3M’s growth in the Data Center vertical through messaging, positioning, demand generation, executive engagement, and customer storytelling. This role partners with the Vertical Business team, Sales, Portfolio, Product Marketing, Integrated Marketing, and Field & Channel Marketing.

Responsibilities

• Own the global Data Center vertical marketing plan, translating business priorities and growth targets into an integrated marketing agenda covering messaging, campaigns, content, events, executive engagement, and customer storytelling.
• Work with Sales and customer-facing teams to improve readiness for launches and campaigns by developing internal briefs, FAQs, email templates, talk tracks, and related enablement tools.
• Partner with Business and Product Leaders to define Data Center messaging, positioning, value propositions, and differentiators, including buying-group engagement strategies across cloud providers, colocation providers, network equipment OEMs, and system integrators.
• Ensure consistency across all customer-facing touchpoints.
• Own the end-to-end Data Center customer journey across web, digital, events, sales, and channel touchpoints; identify gaps and prioritize improvements that lift engagement and conversion.
• Lead 3M’s Data Center event and thought leadership strategy across industry trade shows, conferences, and customer events, including executive and subject-matter expert visibility.
• Set demand generation targets and measurable growth goals for the vertical (e.g., $ SQL, MROI, new customer acquisition, share of voice, content hygiene >95%) and use analytics to demonstrate ROI and steer investment.
• Collaborate with Integrated Marketing on global vertical campaigns, content, and media activation aligned to Data Center business goals.
• Partner with Product Marketing on EBO and adjacent new product introductions, providing vertical context, buyer insight, and claims input to ensure relevance for the Data Center vertical.
• Partner with Field & Channel Marketing to translate global vertical priorities into area activation plans and channel partner programs.
• Lead the vertical executive engagement strategy, including customer advisory boards, industry association participation, analyst relations, strategic partnership announcements, and customer advocacy/storytelling.
• Own vertical marketing performance reporting for Data Center—pipeline contribution, MROI, campaign effectiveness, and content utilization—and drive continuous improvement based on insights.
• Govern the Data Center marketing investment, ensuring spend is prioritized against the highest-value growth plays and compliant with legal, trademark, regulatory, and brand standards.
• Build strong knowledge of the Data Center market, customer needs, competitive landscape, and 3M’s value proposition to elevate marketing impact over time.

Requirements

• Bachelor’s degree or higher in Marketing, Business, Communications, or Engineering (completed and verified prior to start).
• Seven (7) years of combined experience in B2B marketing, product marketing, campaign activation, field marketing, channel marketing, business development, or communications in a private, public, government, or military environment.

Skills

• Experience leading or managing integrated marketing tactics across digital, content, events, partner marketing, and sales enablement.
• Experience working in B2B technology, electronics, interconnect, networking, optical, industrial, or adjacent technical markets.
• Ability to manage multiple projects and priorities with strong attention to detail and follow-through.
• Strong written and verbal communication skills, including the ability to create or refine customer-facing and internal marketing content.
• Strong cross-functional collaboration skills and ability to work effectively in a matrixed organization.
• Experience supporting strategic accounts, high-visibility launches, or executive-level customer engagement initiatives.
• Familiarity with campaign metrics, reporting, and marketing performance analysis.
• Experience coordinating agency partners, creative development, or digital campaign execution.
• Proficiency in Microsoft Office tools including Excel and PowerPoint.
• Familiarity with CRM, digital marketing, or campaign management platforms.

Master’s degree is preferred.

Schedule

This role follows an on-site working model, requiring the employee to work at least four days a week at the Maplewood, Minnesota or Austin, Texas office. Travel may include up to 20% depending on event, customer, and business needs.

Pay

The expected compensation range for this position is $164,612 - $201,193, which includes base pay plus variable incentive pay, if eligible. The specific compensation offered may vary based on factors including relevant knowledge, training, skills, work location, and experience.

Benefits

• Medical, Dental & Vision coverage
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

Additional information is available at 3M Benefits.