Customer Relationship Management (Slate) Captain - Georgia College & State University

About the Role

The Slate Captain is a critical technical and strategic role within Enrollment Management at Georgia College & State University (GCSU), serving as the primary administrator and subject matter expert for Technolutions Slate CRM. This position manages all aspects of the Slate platform to support recruitment, admissions, financial aid, academic advising, student success, and enrollment operations across the entire enrollment funnel.

Responsibilities

• Slate System Administration (40%):
  • Serve as primary Slate administrator with oversight of system configuration, maintenance, and optimization.
  • Build and maintain workflows, rules, decision trees, bins, and automations.
  • Manage user accounts, permissions, and access controls.
  • Configure application forms, portals, and decision release tools.
  • Coordinate system updates, test new features, and monitor performance.
  • Maintain integrations with SIS, financial aid platforms, and third-party vendors.
  • Develop a strategic plan for Slate use across Enrollment Management and the campus community.
• Data Management, Reporting & Analytics (25%):
  • Design and maintain queries, reports, and datasets for enrollment functions.
  • Create executive dashboards and data visualizations.
  • Build specialized portals for stakeholders.
  • Generate regular and ad-hoc reports for enrollment staff and leadership.
  • Ensure data integrity through audits and validation protocols.
  • Collaborate on data governance, FERPA compliance, and security.
  • Support territory management, enrollment forecasting, and predictive analytics.
  • Translate data into actionable insights for recruitment and retention.
• Communication Strategy & Execution (20%):
  • Build and deploy email campaigns, SMS messages, and multi-channel communications.
  • Develop personalized communication flows for prospective and current students.
  • Design event registration systems and virtual event platforms.
  • Support financial aid communication strategies.
  • A/B test messaging and analyze engagement metrics.
  • Maintain branded templates and digital touchpoints.
  • Collaborate with Marketing and Communications on enrollment initiatives.
• Training, Documentation & Support (10%):
  • Provide training to enrollment staff on Slate functionality.
  • Create and maintain system documentation and user guides.
  • Offer technical support and troubleshooting assistance.
  • Lead professional development sessions on data literacy and CRM best practices.
  • Serve as liaison to Technolutions for support and feature requests.
  • Onboard new staff on Slate systems and processes.
  • Chair a Slate committee for training and product development.
• Strategic Collaboration & Innovation (5%):
  • Align Slate capabilities with institutional enrollment goals.
  • Participate in Slate user groups and professional development.
  • Research emerging enrollment technologies.
  • Collaborate on cross-functional enrollment projects.
  • Support new recruitment initiatives and enrollment interventions.
  • Contribute to strategic enrollment planning.

Qualifications

• Required:
  • Bachelor's Degree.
  • Demonstrated expertise in Slate (queries, reports, workflows, automations).
  • Minimum 2 years of hands-on leadership experience with Slate or similar CRM.
• Preferred:
  • Slate Certified Administrator credential or willingness to obtain.
  • 3+ years in higher education enrollment management or related field.
  • Experience with SQL, HTML, CSS, Liquid Markup, or JavaScript.
  • Experience with data visualization tools (Tableau, Power BI) and statistical analysis.
  • Experience integrating Slate with SIS and financial aid platforms.

Skills & Abilities

• Knowledge:
  • CRM best practices and enrollment funnel optimization.
  • FERPA, Title IV compliance, and student privacy protocols.
  • Enrollment management operations and strategic principles.
• Skills:
  • Technical aptitude and data analysis proficiency.
  • Project management and organizational skills.
  • Interpersonal and communication skills for training non-technical users.
• Abilities:
  • Attention to detail and commitment to data accuracy.
  • Problem-solving and analytical thinking.
  • Collaborative and customer-focused mindset.

Pay

Pay grade 10. Salary range: $60,868.00 to $73,000.00. Starting salary based on relevant experience. GCSU compensation practices.

Any offer of employment is contingent upon final funding allocation for Fiscal Year 2027.

Required Documents

• Cover Letter
• Resume / CV
• List of References