Customer Marketing Manager - eCom

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future, we’re on the path to transforming the beverage industry. We seek, value, and respect everyone’s unique perspectives and experiences, collaborating as a team and celebrating each other’s successes.

About the role

In this eCommerce Customer Marketing Manager role based in Chicago, IL, you will be part of the eCommerce team within our Strategy and Capabilities function. You will lead the annual Customer Marketing planning process for key Omnichannel customers in North America and drive projects that accelerate Molson Coors’ eCommerce business strategies across regions, retail classes of trade, and cross-functional groups. This position reports to the Senior Manager, Marketing - eCommerce and works closely with eCommerce sales, brand marketing, shopper marketing, and other cross-functional teams.

Responsibilities

• Lead the annual Customer Marketing planning process for 3rd party delivery partners, including strategy, tool development, communications, and measurement.
• Develop omnichannel customer marketing programs in collaboration with off-premise retail teams, rooted in shopper insights and market dynamics to address key customer/shopper needs.
• Lead critical eCommerce strategic project initiatives to advance Molson Coors’ market share of online sales.
• Understand national brand strategies and programs to tailor them to retailers’ needs based on business priorities.
• Drive monthly business reviews and continuous investment analysis to ensure strategic alignment and business impact.
• Partner with Sales to build collaborative, strategic relationships with retailers’ in-store, digital, and eCommerce teams.
• Serve as an eCommerce subject matter expert to cross-functional teams, including Retail, Brand, Shopper, and Field Marketing, to build organizational eCommerce capabilities.
• Manage agency scope, including building annual scope plan requirements.
• Monitor, validate, and advocate for portfolio content accuracy across online retailers to support discoverability, conversion, and overall eCommerce growth.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or another relevant field.
• At least 5 years of experience in CPG eCommerce and/or marketing.
• Experience building and executing omnichannel shopper marketing plans, with an emphasis on digital media (social, programmatic, and search).
• Ability to thrive in ambiguity and demonstrate success without complete data or answers.
• Strong bias for action: identify problems, prioritize effectively, and mobilize solutions.
• Skilled at developing customer relationships and influencing action.

Benefits

• Competitive base salary with incentive plans.
• Parental leave, health, dental, vision, and retirement plan options with above-market employer match.
• Generous paid time off: 15 days vacation, 10 paid holidays, 4 personal floating holidays, and 64 hours of sick time.
• Engagement with Business Resource Groups for volunteer opportunities, leadership experience, and networking.
• First Choice Learning opportunities for career growth and development.
• Total Rewards program, including a Wellness Program and Employee Assistance Program (EAP).
• Access to brand clothing, swag, top events, and free beer and beverages.

Pay

Posting salary range: $109,100.00 - $143,200.00, plus a 20% target short-term incentive. On average, Molson Coors spends $23,000 per employee on benefits, including health, dental, vision, retirement, wellness incentives, and EAP.

Schedule

This role works in-office Monday through Thursday, with Friday working from home.