Customer Marketing Manager

About the role

In the role of Customer Marketing Manager, you will be part of the Shopper & Customer Marketing team. You will work to execute the Molson Coors marketing strategy with retail partners at our key on premise national accounts. This position reports to the Sr. Manager Customer Marketing and works closely with Molson Coors sales teams, distributor partners, internal brand and retail partners.

Responsibilities

• Build our portfolio of brands to grow our brands and elevate the beverage category at our largest accounts.
• Key account coverage for this role includes retailers in Dollar, Drug, and Mass/Club channels (including Target).
• Deliver against key retailer volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets.
• Brew strong customer relationships with retail partners and internal national & chain sales teams, providing thought leadership on industry and activation.
• Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs.
• Execute with excellence along the shopper journey, including pre-shop digital and retail media planning & deployment through to in-store display activation.
• Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers and deliver on our channel strategies.

Requirements

• You have a bachelor’s degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing.
• You have experience directly working in the alc bev category and/or on dollar, drug or club (+Target) customers is a plus!
• You have experience collaborating with sales teams on implementing retail-based shopper programs and you have ability to build empathy with shoppers to reach them in the occasions they seek.
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities.
• You build relationships and collaborate to get to the desired outcome.
• You take accountability for results – acting with integrity and honoring commitments.
• You have a thirst for learning – you are always looking for ways to learn and help one another grow.
• You exhibit our core values.
• You have a strong working knowledge of retail media buying principles & ideally an understanding of alc bev trade practices.

Qualifications

• You have a bachelor’s degree in sales or marketing or a related field OR equivalent (5+ years) progressive experience in the field of sales or marketing.
• You have experience directly working in the alc bev category and/or on dollar, drug or club (+Target) customers is a plus!
• You have experience collaborating with sales teams on implementing retail-based shopper programs and you have ability to build empathy with shoppers to reach them in the occasions they seek.
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities.
• You build relationships and collaborate to get to the desired outcome.
• You take accountability for results – acting with integrity and honoring commitments.
• You have a thirst for learning – you are always looking for ways to learn and help one another grow.
• You exhibit our core values.
• You have a strong working knowledge of retail media buying principles & ideally an understanding of alc bev trade practices.

Skills

• Collaboration and relationship building skills.
• Strategic thinking and execution.
• Customer service orientation.
• Ability to manage multiple priorities and deadlines.
• Strong analytical and problem-solving skills.
• Knowledge of retail media buying principles and alc bev trade practices.

Benefits

• Competitive base salary with a 20% target short term incentive.
• Average annual benefit spend of $23,000 per employee, including health, dental, vision, retirement with above market employer match, wellness incentives, and EAP.
• Paid time off (including holidays, vacation days, and sick days).
• Flexible work schedule with 4 days in office (Monday through Thursday) and Friday working from home.
• Engagement with a variety of Business Resource Groups for volunteer opportunities, leadership experience, and networking.
• First Choice Learning opportunities.
• Total Rewards program with access to cool brand clothing and swag, top events, and free beer and beverages.

Pay and Benefits

Pay Range: $109,100.00 - $143,200.00
Benefits: 15 days vacation, 10 paid holidays, 4 personal floating holidays, and 64 hours of sick time.
Total Rewards Offerings: Base Salary, Short Term Incentive, Retirement Plan with Employer Match, Wellness Incentives, EAP, Paid Time Off, Employee Assistance Program, Access to Cool Brand Clothing and Swag, Top Events, Free Beer and Beverages, Flexible Work Schedule, First Choice Learning Opportunities, and Total Rewards Program.