Customer Marketing Manager

Location Our Customer Marketing Manager will be an integral part of our global Marketing team. This role is remote-based, ideally in EST or CST in the US or Canada. Who We Are DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. The Opportunity The Customer Marketing Manager, reporting to the VP, Global Marketing, is responsible for driving incremental revenue from DoiT's existing customer base by marketing new product releases and services to the customers most likely to adopt them. This role is not a generic communications function. It works closely with Customer Success Managers (CSMs) and Account Managers (AMs) to turn customer insight into targeted, revenue-generating marketing. You will partner with CSM and AM teams, Product Marketing, and Data/Analytics teams to identify which customers are most likely to adopt new products and services, and build campaigns that reach them through the channels customers actually use - customer portals, Slack, email, and other high-signal, non-paid channels. This role sits at the intersection of: Customer marketing and lifecycle campaignsCross-sell and upsell enablement for CSMs and AMsOwned-channel campaign development (portal, Slack, email) You are accountable for turning customer insight into measurable incremental revenue. Responsibilities Customer Insight-Led Strategy & SegmentationPartner with CSM, AM, Product, and Data/Analytics teams to identify usage signals, adoption patterns, and account characteristics that indicate readiness for a new product or serviceTranslate customer insight into segmented, prioritized target lists for each campaignEnsure marketing effort is concentrated on the accounts most likely to convert, not broad-based awareness Campaign Development for Launch and Ongoing UseBuild customer marketing campaigns for new product and service launches, timed to initial go-to-marketDesign those same campaigns as reusable, evergreen assets that CSMs and AMs can trigger on demand as new customers onboard or show adoption signalsCreate toolkits, email sequences, and talk tracks that make it easy for CSMs and AMs to activate a campaign without marketing involvementMaintain a library of always-on campaigns mapped to specific triggers, such as onboarding milestones, usage thresholds, and renewal windows Owned-Channel Marketing Execution Lead marketing through the channels where customers already are: Email: lifecycle, adoption, and revenue-focused campaigns, from strategy through copy and executionCustomer portal: targeted messaging, banners, and content promoting new products and servicesSlack and community channels: announcements and engagement tied to product releasesOther non-paid customer channels, such as in-app messaging, customer newsletters, and webinars, as appropriate Note: this role does not own digital advertising. The focus is on owned and alternate, non-paid customer channels. CSM & AM EnablementSupport CSMs and AMs with marketing materials, campaigns, and resources for the customer success and account management motionGather field feedback from CSMs and AMs to refine targeting, messaging, and timingShare campaign performance data with CSMs and AMs to help inform future targeting Performance & Revenue Accountability Partner with CSM, AM, Data/Analytics team, and Product Marketing to create visibility into: Incremental revenue generated from customer marketing campaignsCampaign engagement and conversion by segmentAdoption rate of new products and services among targeted accountsReuse rate of always-on campaigns by CSMs and AMs Continuously refine targeting and channel mix based on performance data. What Success Looks Like Effective, insight-driven targeting for campaigns that CSMs and AMs trustA growing library of reusable campaigns activated on demand across the customer baseMeasurable incremental revenue tied to customer marketing campaignsStrong day-to-day partnership with CSM and AM teamsEffective use of owned channels (portal, Slack, email) beyond traditional digital advertising Qualifications 2-3 years in B2B marketing, with a strong core in campaign marketing, particularly emailExperience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messagingExperience in the B2B technology spaceCustomer marketing experience is a plusAbility to use customer data and insight to help target and prioritize campaignsComfortable working hands-on to build and execute campaigns Ideal Profile Builds campaigns designed to be reused, not just launched onceWorks well with CSMs and AMs as marketing partnersComfortable with customer data and using it to prioritize effortPrefers owned, relationship-driven channels over paid mediaData-driven and outcome-oriented Are you a Do'er? Be your truest self. Work on your terms. Make a difference. We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally. What does being a Do'er mean? We're all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values. Sounds too good to be true? Check out our Glassdoor Page. We thought so too, but we're here and happy we hit that 'apply' button. Full-time employee benefits include: Unlimited VacationFlexible Working OptionsHealth InsuranceParental LeaveEmployee Stock Option PlanHome Office AllowanceProfessional Development StipendPeer Recognition Program Many Do'ers, One Team DoiT unites as Many Do'ers, One Team, where diversity is more than a goal - it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.