Customer Marketing Manager

About the role

Suralink is looking for a Customer Marketing Manager to own the stories our customers tell about us and turn that goodwill into pipeline. You will build and maintain our library of case studies, testimonials, and reference customers, amplify those stories across every channel, and identify upsell and expansion signals within our existing customer base. This is a hybrid marketing and BDR role: you will personally reach out to inbound upsell and expansion leads, qualify them, and set appointments for Account Executives and Customer Success Managers.

A natural relationship-builder who customers enjoy talking to. Organized and process-driven — nothing falls through the cracks. Just as comfortable picking up the phone and doing outbound work as you are writing content. A resourceful storyteller who can turn a customer win into a compelling asset.

Responsibilities

• Source, produce, and maintain a library of customer case studies, testimonials, and reference accounts across segments and geographies.
• Build and manage a customer advocacy program (reviews, referrals, speaking opportunities, referenceable logos) that fuels sales and marketing.
• Amplify customer stories across all digital channels, including but not limited to web, sales enablement, social, email, and events.
• Identify and qualify upsell and expansion signals from product usage, Customer Success notes, and marketing engagement to build a consistent pipeline of upsell leads.
• Act as first-touch outreach (BDR-style) for inbound upsell and expansion leads — qualify interest and set appointments for Account Executives and CSMs.
• Maintain a tracker of all customer stories, usage rights/approvals, and a refresh cadence so content never goes stale.
• Report on case study pipeline health, advocacy program participation, and upsell lead-to-meeting conversion.
• Partner cross-functionally with Customer Success, Sales, and Product Marketing to identify best-fit advocates and expansion opportunities.

Requirements

• 2–5 years of experience in customer marketing, marketing, or a related role at a B2B SaaS company.
• Experience producing case studies, testimonials, or other customer-facing content.
• Comfortable doing outbound outreach and appointment setting (phone and email) — prior BDR/SDR experience is a plus.
• Strong organizational and project management skills; able to manage multiple stories and leads through a pipeline at once.
• Familiarity with a CRM/marketing automation platform (HubSpot preferred).
• Excellent written and verbal communication skills, with a knack for storytelling.
• Experience in accounting, audit, or other vertical SaaS is a plus.

Benefits

• Remote-friendly policy
• Medical/vision/dental insurance
• Flexible PTO policy and ten paid holidays
• Parental leave
• Professional development allowance
• Community involvement