Customer Marketing Manager

Key Responsibilities

• Own and scale the Customer Marketing function, driving lifecycle marketing programs that increase adoption, retention, and expansion revenue
• Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time-to-value and strengthen customer engagement
• Build and execute upsell and cross-sell campaigns, leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high-intent accounts
• Define and track customer marketing KPIs, including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights

Key Requirements

• 5+ years of B2B marketing experience, including 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing (SaaS preferred)
• Proven track record building and executing expansion marketing, upsell, and cross-sell programs that drive revenue impact
• Hands-on experience with Salesforce, Pardot (Marketing Automation), Gainsight, and customer data platforms
• Strong analytical skills with experience building dashboards and tracking NRR, expansion pipeline, customer health, and engagement metrics
• Experience collaborating cross-functionally with Customer Success, Sales, RevOps, and Product Marketing
• Customer-first mindset with a passion for delivering exceptional customer experiences
• Strong project management skills with the ability to manage multiple stakeholders and programs simultaneously
• Clear communicator and trusted cross-functional partner
• AI Specific Skills: Active use of AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle

Team Info

• You’ll join the Global Demand Generation team and work at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation — collaborating closely with CSMs, RevOps, and the broader Marketing team to drive retention and expansion outcomes

About Lansweeper

Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence. In today’s complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth — so teams can move faster and act with certainty.

Our Offer

• Medical, dental, and vision insurance
• 401(k) with company match
• 29 days PTO (20 vacation days, 6 sick days, 3 personal days)
• 12 paid holidays
• Generous paid parental leave
• Learning & Development budget
• Global “Re:Connect” company event
• Flexible work model (minimum 2 days in Austin office)
• Opportunity to shape and scale Customer Lifecycle Marketing and NRR growth initiatives

Our Culture

We’re Built On Four Core Values:

• One Team – United across boundaries
• We Care – Customers and people at the center
• We Grow – Learning, sharing, improving
• We Deliver – Focusing on what truly matters

Call to Action

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