Customer Marketing Manager

About the role

You’ll work closely with Sales, Field Engineering, Product, and the broader Marketing team to bring the customer into every launch, brand moment, event, and GTM push. You’ll help shape how we go after new verticals, shape Cursor’s brand, and win the market.

Responsibilities

• Own Cursor’s customer marketing motion: define the highest-leverage customer segments, tailor programs to build advocacy, then translate that into focused execution
• Create advocacy programs: design and run customer champion programs, reference programs, and other campaigns
• Partner with Product and Product Marketing on launches: ensure releases include our customer’s voices and translate into value narratives, enablement, and adoption campaigns
• Work closely with the Global Field Marketing team: support customer events and community moments like workshops, executive round tables, customer advisory boards, and other first-party events like our annual conference
• Partner closely with GTM to influence revenue: partner with our Sales and Solutions to identify and build champions in key accounts, turn them into public advocates and referrals, win over prospects, and drive expansion
• Measure impact and optimize programs: define success metrics, set up tracking, and evaluate what worked, why it worked, and what to do next
• Operate with strong prioritization under constraint: stay focused on the highest-leverage work even as inbound requests and opportunities pile up

Qualifications

• You’ve built customer marketing programs end-to-end: strategy → roadmap → execution → measurement → iteration
• You have strong judgment about what customer proof is credible and what will move adoption
• You have strong storytelling skills that allow you to turn complex technical value into crisp narratives
• You’re energized by high ownership, ambiguity, and moving fast
• You thrive in cross-functional environments and can align teams through clear plans and results