Customer Lifecycle Management Campaign Manager [AQ-12492]

About the role

Aquent is partnering with one of the world’s most innovative and influential technology companies, renowned for its groundbreaking products and services that redefine industries and enhance daily life for millions globally. As an Aquent talent, you will contribute to a team that values creativity, precision, and a relentless pursuit of excellence, playing a pivotal role in shaping how customers engage with beloved digital experiences.

This position focuses on optimizing the customer journey, translating strategic visions into actionable campaigns, and directly influencing customer retention and satisfaction. Your work will impact how this global technology leader connects with its audience, ensuring seamless and compelling experiences across various markets.

Responsibilities

• Develop comprehensive campaign briefs, ensuring meticulous attention to detail across multi-market translations, campaign scope, segmentation matrices, and landing destination matrices. Provide clear direction to guide creative, product, and data science partners.
• Translate performance data into strategic narratives, contributing to weekly, monthly, and ad hoc performance reporting. Collaborate with analytics teams to deliver compelling business-level stories, identify key takeaways, ask incisive questions, and track decisions that drive performance shifts.
• Own launch readiness and execution for customer journeys and creative updates. Align with leadership on go/no-go decisions, oversee quality assurance (including copy matrices, feature placement, and link/PT testing), monitor live launches, and manage urgent in-launch decisions. Manage journey refreshes, incorporating new creative and audiences.

Requirements

• 7+ years of experience in campaign management, lifecycle/CRM marketing, or a related marketing strategy function.
• Demonstrated background in lifecycle marketing campaigns, including brief development and segmentation strategy.
• Prior hands-on experience working with CRM tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot, Iterable, Responsys).
• Strong data storytelling skills, with the ability to translate complex performance data into clear, actionable business narratives for non-analyst audiences.
• Prior hands-on experience working with analytics/reporting tools (e.g., Tableau, Looker, Power BI, Google Analytics, Adobe Analytics, or SQL-based reporting/querying tools).
• High attention to detail, particularly across multi-market campaign execution, including scope and segmentation management.

Preferred Skills

• Proven ability to manage launch readiness end-to-end, including QA oversight and live go/no-go decision-making.
• Strong written and verbal communication skills, with the ability to present to leadership and cross-functional partners concisely and confidently.

Benefits

Eligible talent get access to:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a company match.
• Free online training through Aquent Gymnasium.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

About the Client

Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide.