Customer Lifecycle Management Campaign Manager [AQ-13297]

About the Role

Are you a detail-oriented marketing professional with a passion for customer engagement and data-driven storytelling? We are seeking a dynamic individual to step into a crucial role focused on optimizing the customer journey. In this position, you will be instrumental in translating strategic visions into actionable campaigns, directly influencing customer retention and satisfaction. This is your chance to make a significant impact on how millions experience and interact with world-class digital products, ensuring seamless and compelling experiences.

Responsibilities

• Develop comprehensive campaign briefs, ensuring meticulous attention to detail across multi-market translations, campaign scope, segmentation matrices, and landing destination matrices. Your clear direction will guide creative, product, and data science partners.
• Translate performance data into strategic narratives, contributing to weekly, monthly, and ad hoc performance reporting. You will collaborate with analytics teams to deliver compelling business-level stories, identify key takeaways, ask incisive questions, and track decisions that drive performance shifts.
• Own launch readiness and execution for customer journeys and creative updates. This includes aligning with leadership on go/no-go decisions, overseeing quality assurance (including copy matrices, feature placement, and link/PT testing), monitoring live launches, and managing urgent in-launch decisions. You will also manage journey refreshes, incorporating new creative and audiences.

Requirements

• 7+ years of experience in campaign management, lifecycle/CRM marketing, or a related marketing strategy function.
• Demonstrated background in lifecycle marketing campaigns, including brief development and segmentation strategy.
• Prior hands-on experience working with CRM tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot, Iterable, Responsys).
• Strong data storytelling skills, with the ability to translate complex performance data into clear, actionable business narratives for non-analyst audiences.
• Prior hands-on experience working with analytics/reporting tools (e.g., Tableau, Looker, Power BI, Google Analytics, Adobe Analytics, or SQL-based reporting/querying tools).
• High attention to detail, particularly across multi-market campaign execution, including scope and segmentation management.

Skills

• Proven ability to manage launch readiness end-to-end, including QA oversight and live go/no-go decision-making.
• Strong written and verbal communication skills, with the ability to present to leadership and cross-functional partners concisely and confidently.

Benefits

Our eligible talent get access to amazing benefits like:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Client Description

Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide.