Marketing Manager [AQ-13571]

Join a pioneering team at a leading global technology and entertainment company, dedicated to enhancing player experiences and shaping the future of digital engagement. Through our partnership with Aquent, you will have an incredible opportunity to significantly impact how millions worldwide interact with their favorite digital offerings, driving growth and innovation within a dynamic and passionate environment.

About the role

This is a pivotal role where you will serve as a key marketing leader, instrumental in defining strategies, launching new initiatives, and ensuring subscription experiences are seamlessly integrated across a vast digital ecosystem. Your work will directly drive subscriber acquisition, engagement, retention, and overall business growth, influencing the future of digital subscriptions and making them a meaningful driver of player engagement and business growth.

Are you a visionary marketing leader ready to shape the future of digital engagement? This is an exciting opportunity to spearhead the strategy, growth, and commercialization of a dynamic subscription business, encompassing existing and future digital offerings. As the primary marketing partner to the subscriptions product team, you will help shape product strategy, launch innovative offerings, and develop cutting-edge promotions and growth tactics. You will act as the subject matter expert for subscriptions, ensuring these digital products are seamlessly integrated into key campaigns, platform updates, and player experiences.

Responsibilities

• Define and execute growth strategies for a comprehensive subscription portfolio, including current and future digital offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.
• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.
• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.
• Act as the subject matter expert for subscriptions across all marketing efforts, ensuring digital offerings are integrated into major content releases, seasonal campaigns, retail moments, creator initiatives, and brand activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the digital ecosystem.
• Collaborate closely with Affiliate Marketing, Product Lifecycle Marketing, Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Requirements

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.

Qualifications

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge of leading entertainment experiences and a passion for gaming, online communities, and player engagement.
• Demonstrated ability to identify problems and proactively make recommendations, rather than waiting for a list of tasks.
• Evidence of impact, such as metrics or directional growth figures (e.g., percentage increase, 3X growth), highlighting contributions to business growth.

Benefits

Through Aquent Talent, eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.