Marketing Manager [AQ-16432]

About the role

This is an opportunity to make a monumental impact on a global scale, blending community-led engagement with powerful digital demand strategies. As a pivotal contributor, you will take complete ownership of expanding product usage and top-of-funnel reach, building and activating developer-focused programs while orchestrating digital and demand motions that connect with developers wherever they are. You will dramatically expand reach and influence within the developer community, directly shaping the success of countless developers and fostering the growth of this dynamic ecosystem.

Responsibilities

• Design and launch developer-focused programs that significantly boost awareness, adoption, and product usage.
• Take ownership of digital and demand orchestration, ensuring continuous campaigns deliver consistent pipeline and engagement.
• Amplify developer engagement through impactful webinars, workshops, hackathons, and virtual series.
• Execute signature programs, including ambassador initiatives, local developer activation kits, specialized workshops, hackathons, and targeted paid and nurture campaigns.
• Collaborate closely with product development, marketing, and growth teams to align programs with product priorities, audience needs, and demand goals.
• Adapt and activate global campaigns and content to resonate deeply with regional developer communities and priorities.
• Drive substantial growth in product adoption and usage, increase developer registrations and engagement, and enhance digitally sourced and influenced pipeline.
• Continuously experiment, measure, and refine programs to optimize reach, conversion, and downstream product impact.

Qualifications

• 5+ years of B2B marketing experience, with a strong focus on developer marketing, scaled/digital marketing, or demand generation.
• Demonstrated success in building and scaling programs that have delivered measurable product adoption, registrations, or pipeline growth.
• Proven experience marketing to developer audiences, coupled with a genuine understanding of how developers learn, evaluate, and adopt new tools.
• Hands-on expertise in executing digital demand programs, including webinars, nurture campaigns, and paid media initiatives.
• Exceptional cross-functional collaboration skills, with a track record of successful partnerships across product development, marketing, and growth teams.
• Strong verbal and written communication skills, with the ability to craft compelling and resonant messaging for developer audiences.
• In-depth knowledge of demand generation, digital campaigns, and always-on marketing principles.
• Practical experience with community-led growth strategies and effective developer engagement programs.
• Proficiency in marketing analytics and the ability to translate complex data into actionable insights.
• Adept at managing multiple programs simultaneously, working independently, and collaborating effectively across teams.
• No specific degree is required for this role; we value experience and demonstrated capabilities.

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium