Marketing Manager [AQ-12509]

About the role

Aquent is partnering with a leading global company at the forefront of digital commerce and financial innovation, dedicated to creating seamless and impactful customer experiences. This organization is renowned for empowering individuals and businesses through cutting-edge solutions, driving significant growth and fostering deep customer relationships. As an Aquent talent, you will play a pivotal role in shaping the future of customer engagement by designing and executing innovative lifecycle strategies to drive measurable business growth and enhance customer loyalty.

Your work will sit at the intersection of marketing, product, and analytics, allowing you to craft personalized, high-impact customer experiences that scale and ensure CRM programs are central to both business growth and customer success.

Responsibilities

• Build and manage comprehensive lifecycle marketing campaigns across email, push, and in-app placements to drive acquisition, activation, engagement, retention, and reactivation.
• Lead CRM initiatives around major launches and brand moments, ensuring maximum impact and customer excitement.
• Develop sophisticated audience segments for both prospecting and existing customers, leveraging 1st and 3rd party data.
• Utilize behavioral and transactional data to create dynamic audience segments and deliver tailored messaging at scale.
• Partner with external vendors to plan and execute strategic acquisition initiatives.
• Design and implement automated customer journeys, triggered campaigns, and A/B tests to continuously improve key performance metrics such as open rate, click-through rate, and conversion.
• Collaborate closely with analytics and finance teams to rigorously measure CRM performance, generate actionable insights, and inform strategic decisions.
• Develop and track campaign forecasts to predict performance, engagement, business impact, spend, and return on investment.
• Work cross-functionally with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go-to-market initiatives.

Requirements

• 6+ years of experience in CRM, Lifecycle, or Performance Marketing, preferably within B2C, fintech, or e-commerce environments.
• A proven track record of executing multi-channel lifecycle programs that resulted in measurable growth outcomes.
• Strong analytical skills, with hands-on experience in data analysis, campaign forecasting, and KPI optimization.
• Demonstrated ability to leverage customer segmentation and build robust testing methodologies.
• Excellent communication and project management skills, with experience managing multiple stakeholders and timelines effectively.
• A creative problem-solver with a growth mindset, eager to test, learn, and iterate quickly in a fast-paced environment.

Benefits

Aquent Talent offers eligible talent access to amazing benefits, including:

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a company match.
• Free online training through Aquent Gymnasium.