Customer Development Executive

About the role

As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and identifying and winning new, high-potential accounts. Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.

Responsibilities

• Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
• Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
• Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
• Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
• Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
• Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
• Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

About you

• You’re a fun, driven, and target-orientated team player who loves bringing brands to life and making things happen in-store.
• You’re commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
• You have excellent communication and people skills, with the confidence to influence a wide range of stakeholders.
• You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories (not essential but desirable).
• You’re organised and disciplined, with strong administration, planning, and negotiation skills.
• You’re IT-literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
• You’re self-motivated, adaptable, and able to work both independently and as part of a high-performing team.
• Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role are all essential.

Benefits

• Starting salary of £29,000 with potential to earn up to 10% annual bonus.
• Tax-free lunch allowance.
• Company vehicle and fuel card.
• Flexible (SMART) working.
• Continuous coaching, learning, and development.
• Employee Assistance Programme.
• 23 days paid holiday plus public holidays.
• Annual leave purchase scheme.