Customer Data Strategist

About the role

The Customer Data Strategist partners closely with subject matter experts, marketing, sales, and technical stakeholders, advancing customer, account, and audience data capabilities across the marketing technology ecosystem. This role requires both functional marketing knowledge and technical data expertise, with hands-on experience across marketing data platforms and orchestration tools.

Responsibilities

• Partner across organizations to maintain customer, account, contact, and profile data, inclusive of data quality standards, governance frameworks, and operational processes. This includes driving alignment across stakeholders to ensure consistent customer and account usage and definitions.

• Work across platforms including 6sense, SAP CDP, Marketo, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA), and MDL (Databricks) to assist with account-to-contact matching methodologies and ensure consistent customer and account definitions across platforms. Help maintain data models and schemas, and ensure data is consistently represented.

• Connect the dots between data initiatives to maximize the customer experience and the data collection needs to progress contacts for data acquisition. Drive improvements in data collection quality and downstream usability.

• Analyze customer data to support testing, optimization, and data-driven decision-making. Monitor key data health metrics and champion continuous improvement.

Requirements

• 8+ years of experience in digital marketing with a focus on marketing operations, customer data, and marketing technology

• Proven experience developing and implementing customer, account, and audience data strategies in complex enterprise environments

• Strong understanding of customer identity, data governance, and marketing data architecture

• Experience at the intersection of business strategy, marketing operations, and technology

• Deep understanding of customer data ecosystems, identity resolution, data modelling, and data governance principles

• Experience with 6sense, Bombora, G2, Trustradius and integration

• Involvement with Adobe Marketing solutions is a must, specifically with Adobe Experience Platform (preferred), Adobe Audience Manager, Adobe Analytics (preferred), Adobe Target (preferred), Adobe Customer Journey Analytics (ideal), and Adobe Journey Optimizer B2B (preferred)

• Knowledge or understanding of digital advertising, including Data Management Platforms (DMPs), Customer Data Platforms (CDPs)

• Proficiency in working in data lakes, especially Databricks and the SAP HANA ecosystem

Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, Data Analytics, Business, or a related field required.

• Advanced degree or relevant certifications in marketing technology, data management, or analytics are a plus.

Benefits

Details about benefits are provided in the job description.

Pay

The targeted annual combined range for this position is 142,500-327,100 USD.

Schedule

The expected travel is 0 - 10%.