CRO Manager

Most brands run tests. This role is about building the entire CRO function from scratch. A fast-growing DTC beauty and wellness brand is looking for a CRO Manager to own the post-click experience end-to-end from landing pages and advertorials to checkout flows, upsells, and post-purchase optimization. Right now, testing exists, but it isn’t systematic. There’s no dedicated owner of the testing calendar, no structured hypothesis framework, and no consistent reporting process behind what’s actually driving conversion improvements. This role exists to change that. You’ll be responsible for building the experimentation engine behind the brand’s growth: launching structured tests weekly, improving funnel performance, leading the CRO team, and turning conversion optimization into a scalable system instead of a collection of one-off ideas. This is a fully remote, full-time contractor role aligned with EU working hours. WHAT’S IN IT FOR YOUBuild the CRO function from scratch: Own the testing culture, experimentation systems, and optimization roadmap from day one.Direct collaboration with leadership: Work closely with the founders, CMO, and Head of Growth on scaling the conversion engine.High ownership and autonomy: Full responsibility over what gets tested, prioritized, optimized, or removed across the funnel.Lead and shape the CRO team: Manage the developer/funnel builder, direct-response copywriter, and designer support dedicated to funnels.Fast-moving environment: Operate inside a performance-driven culture built around execution, iteration, and speed rather than bureaucracyLong-term leadership path: Clear opportunity to evolve into a more senior growth leadership role as the company scales toward nine figures WHAT YOU’RE GETTING INTOThis role is focused on building and scaling the conversion optimization engine behind the brand’s growth.You will:Own the full testing calendar including what gets tested, when it launches, and the hypotheses behind itAnalyze funnel performance and user behavior to identify drop-offs, bottlenecks, scaling opportunities, and optimization priorities across the customer journeyBuild and optimize DTC funnel experiences including advertorials, listicles, quizzes, pre-landers, PDPs, checkout flows, and post-purchase experiencesCreate structured testing systems and hypothesis frameworks that improve experimentation quality and testing velocityBrief developers, copywriters, and designers with clear CRO direction and success criteria before tests go liveReview all pages for conversion-focused execution including copy, design, mobile UX, structure, CTA placement, and offer positioningImprove checkout and post-purchase flows including upsells, order bumps, subscription offers, retention touchpoints, and referral flowsEstablish structured reporting and experimentation documentation that clearly communicates what’s working, what failed, and what should be tested nextHelp build the operational systems required to scale testing velocity 4–5x beyond the current setup WHO YOU AREYou have 3–5+ years of experience in CRO, funnel optimization, or growth roles within DTC ecommerce brands.You have built and scaled listicles, advertorials, quizzes, and DTC funnels supporting significant paid traffic spendYou understand funnel metrics deeply including CVR, AOV, LTV, drop-off analysis, scroll depth, heatmaps, and user behaviorYou have experience owning a structured testing calendar and systematic experimentation process rather than isolated optimizationsYou are comfortable briefing and managing developers, copywriters, and designers with clear hypotheses and success criteriaYou understand direct-response marketing and can diagnose why a funnel converts beyond surface-level design decisionsYou are proficient with Shopify, Intelligems (or similar testing platforms), Google Analytics, Clarity/Hotjar, and AI tools like Claude or ChatGPTYou operate with high ownership, commercial thinking, and a bias toward actionYou are fluent in English and comfortable working with overlap across Greece timezone hours