CRO Manager

About the role

You will work with our digital team, offline team and clients to define landing page optimization & conversion rate optimization strategies—creating testing roadmaps, overseeing the end-to-end design and development of web pages, managing the testing process using common testing platforms like VWO, and performing data analysis to continuously refine web page strategy.

Responsibilities

• Lead CRO and/or LPO discussions and strategy with your clients
• Lead CRO/LPO client and partner communications through Slack, video calls, and emails
• Work with other members of the CRO team to manage the implementation and performance of landing page and/or website testing for your book of 4 to 6 clients
• Create tests, complete test analysis and report on test results
• Find optimization opportunities, using qualitative and quantitative data (Google Analytics & Microsoft Clarity)
• Work directly with our design and engineering teams to set project timelines, and effectively prioritize based on impact, effort, and available resources
• Audit analytics sources, and troubleshoot common issues. Effectively escalate any uncommon issue to internal or external subject matter experts
• Work with your cross functional team to strategize and test high converting pages to form a holistic approach for your clients
• Understand growth/digital marketing to create cohesive, big picture strategies that take into account user intent, channel type, audience and ad strategy, and other basics including: Media buying KPI's & event optimization/learning phase tactics
• Creative strategy and testing cadence & process
• Growth marketing reporting & analysis
• Social & Search campaign analysis in Google Analytics
• Prospecting vs. Retargeting audience behaviors and traffic distribution
• Branded Search vs. Non-Branded Search campaign behaviors
• Social & Search Pixel lookback windows & audience segmentation

Requirements

• 2-3+ years of full-time experience working in CRO or similar role, ideally within an agency/client environment
• Travel expectations: rare, with the possibility of up to 1 event per year
• Ability to efficiently analyze data for insights and generate hypotheses for fast iteration testing, optimizing for conversion rate and other applicable KPIs
• 1+ year experience using A/B testing tools (ex: VWO, Optimizely, AB Tasty)
• Working knowledge of paid marketing channels including but not limited to paid social (ex: Facebook, TikTok, Snapchat), SEM (ex: Google Ads)
• Highly proficient (2+ years experience) using web analytics tools (ex: Google Analytics)
• Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, site tracking tools
• Proficient in Excel/Google Sheets
• Excellent project management skills and ability to self-manage time and work schedule
• Experience with larger cross-functional teams & projects is a plus
• Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Excellent communication and interpersonal skills with an aptitude for building strong working relationships

Benefits

Compensation is commensurate with experience.

Pay

N/A

Schedule

N/A