CRO Manager
About the role
This role is about building the entire CRO function from scratch. A fast-growing DTC beauty and wellness brand is looking for a CRO Manager to own the post-click experience end-to-end from landing pages and advertorials to checkout flows, upsells, and post-purchase optimization.
Responsibilities
Own the testing calendar including what gets tested, when it launches, and the hypotheses behind it
Analyze funnel performance and user behavior to identify drop-offs, bottlenecks, scaling opportunities, and optimization priorities across the customer journey
Create and optimize DTC funnel experiences including advertorials, listicles, quizzes, pre-landers, PDPs, checkout flows, and post-purchase experiences
Build and optimize structured testing systems and hypothesis frameworks that improve experimentation quality and testing velocity
Brief developers, copywriters, and designers with clear CRO direction and success criteria before tests go live
Improve checkout and post-purchase flows including upsells, order bumps, subscription offers, retention touchpoints, and referral flows
Establish structured reporting and experimentation documentation that clearly communicates what’s working, what failed, and what should be tested next
Help build the operational systems required to scale testing velocity 4–5x beyond the current setup
Requirements
3–5+ years of experience in CRO, funnel optimization, or growth roles within DTC ecommerce brands
Built and scaled listicles, advertorials, quizzes, and DTC funnels supporting significant paid traffic spend
Understand funnel metrics deeply including CVR, AOV, LTV, drop-off analysis, scroll depth, heatmaps, and user behavior
Experience owning a structured testing calendar and systematic experimentation process rather than isolated optimizations
Comfortable briefing and managing developers, copywriters, and designers with clear hypotheses and success criteria
Understand direct-response marketing and can diagnose why a funnel converts beyond surface-level design decisions
Proficient with Shopify, Intelligems (or similar testing platforms), Google Analytics, Clarity/Hotjar, and AI tools like Claude or ChatGPT
Fluent in English and comfortable working with overlap across Greek timezone hours