CRM Solutions Engineer and Marketing Automation Consultant - Braze

About the role

The CRM Solutions Engineer / Marketing Automation Consultant will support the transition from HubSpot to Braze, focusing on personalization, segmentation, and automation solutions.

Responsibilities

• Build and optimize dynamic content, personalization, and customer journeys within Braze.
• Develop Liquid-based solutions that leverage nested parent-child customer profiles and event data.
• Create audience segmentation logic based on customer, child, enrollment, and location attributes.
• Configure and troubleshoot Braze Canvases, Content Blocks, and personalized communications.
• Connect event payloads, customer profiles, and center data to support targeted customer experiences.
• Partner with business stakeholders and implementation partners to resolve technical challenges.
• Support testing, validation, and go-live readiness activities.
• Document solutions and provide knowledge transfer to internal users.

Requirements

• Hands-on experience with Braze or comparable marketing automation platforms.
• Experience developing personalization, dynamic content, or templating logic using Liquid or similar templating frameworks.
• Strong understanding of nested JSON, object-oriented data structures, arrays, and complex relational data models.
• Experience building customer journeys, audience segmentation, and dynamic content solutions.
• Experience with JavaScript, Python, Ruby, or similar programming languages and the ability to work with APIs, integrations, and event-driven architectures.
• Ability to troubleshoot complex data, personalization, and workflow issues.
• Experience translating business requirements into scalable technical solutions.
• Strong communication skills with the ability to explain technical concepts to business users.

Qualifications

• Commensurate with experience.

Skills

• Hands-on experience with Braze or comparable marketing automation platforms.
• Experience developing personalization, dynamic content, or templating logic using Liquid or similar templating frameworks.
• Strong understanding of nested JSON, object-oriented data structures, arrays, and complex relational data models.
• Experience building customer journeys, audience segmentation, and dynamic content solutions.
• Experience with JavaScript, Python, Ruby, or similar programming languages and the ability to work with APIs, integrations, and event-driven architectures.
• Ability to troubleshoot complex data, personalization, and workflow issues.
• Experience translating business requirements into scalable technical solutions.
• Strong communication skills with the ability to explain technical concepts to business users.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Disability Insurance
• 401(k) Savings Plan
• Employee Stock Purchase Plan
• Professional Development Program
• Paid Time Off
• Paid Sick Time

Pay

Compensation is commensurate with your qualifications, experience, and other factors including geographic location, market and operational factors.

Schedule

N/A