Digital Marketing Automation Consultant, CRM

About the role

The Digital Marketing Automation Consultant, Client Relationship Management Team, Full-time, Boston or Springfield, is a role within the Brand & Marketing organization. This team drives best-in-class marketing strategy and execution while creating exceptional customer experiences and growth for customers, products, and partners.

Responsibilities

• CRM Marketing strategy, advancement of CRM practice such as use of advanced capabilities and AI through partnership with other centers of excellence
• Executive-level communication and alignment in support of multiple lines of business with various go-to-market strategies
• Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS, while ensuring proper functioning of all response channels
• Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns
• Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance, including reporting and presenting channel insights
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes
• Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives
• Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

Requirements

• 3+ years of experience with marketing automation, CRM and data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua
• 2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
• 1+ years of experience writing queries and extracting data in SQL
• 1+ years of experience applying AI-powered tools to optimize marketing personalization, content generation, or campaign performance — including familiarity with one or more enterprise AI platforms (e.g., Salesforce Agentforce, Microsoft Copilot, or equivalent)

Qualifications

• 7+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua
• Experience leading CRM strategy in a regulated industry (financial services, insurance, healthcare)
• Demonstrated track record of building or scaling a CRM marketing capability
• Experience integrating CRM with distribution or advisor channel marketing
• Experience of large-scale marketing technology implementations or enhancements

Skills

• Strong interpersonal skills to effectively partner and influence decisions
• Ability to leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences
• Proficiency in CRM platforms and marketing automation tools
• Experience with AI-powered tools to optimize marketing personalization, content generation, or campaign performance

Benefits

MassMutual offers a comprehensive benefits package that includes:

• Medical, dental, and vision coverage
• 401(k) retirement plan
• Generous vacation time
• Three paid days for volunteering
• A $1,250 annual Well-Being Wallet
• Up to 320 hours of caregiver leave

Pay

$99,800 - $131,000

Schedule

Hybrid schedule with at least three days per week in the office and remote Fridays, company-wide remote weeks, and a bank of flexible remote weeks to use throughout the year.