CRM & Marketing Coordinator

Key Responsibilities

• Manage and optimize the company’s CRM platform to support lead tracking, segmentation, and automation.
• Develop and execute digital marketing campaigns (email, social media, paid ads, etc.) aligned with company goals.
• Analyze marketing and customer data to identify trends, measure performance, and recommend improvements.
• Collaborate with sales and operations to align CRM workflows with business processes.
• Manage marketing collateral, brand assets, and digital content to ensure consistency across channels.
• Support customer retention and loyalty initiatives through data-driven strategies.
• Track and report on campaign KPIs, ROI, and customer acquisition metrics.
• Stay current with marketing technologies and best practices in CRM management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in marketing, CRM, or digital campaign management.
• Experience with CRM systems (e.g., GoHighLevel, Salesforce, HubSpot, or similar).
• Strong analytical and reporting skills, with proficiency in Excel or data tools.
• Familiarity with email marketing, social media, and marketing automation platforms.
• Excellent communication, organization, and project management skills.
• Marketing certifications (HubSpot, Google Analytics, Salesforce) are a plus.

Compensation & Benefits

• Competitive base salary plus potential for performance-based bonuses or commissions.
• Comprehensive benefits package (health, dental, vision, 401(k)).
• Career development and professional training opportunities.

Equal Employment Opportunity Statement

Semper Home Loans is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.