CRM Engagement Manager

Responsibilities

• Drive revenue growth through Signet’s CRM team’s segmentation efforts via email and SMS.
• Work closely with the CRM Director, other CRM Managers, and Analysts to drive the end-to-end execution of campaigns across all channels.
• Oversee the campaign execution process from start to finish, ensuring all channels are ready and available.
• Owning campaign build, QA, and deployment, involving configuring campaigns on the appropriate channels like Sailthru for email.
• Own channel-level activation, including configuration of campaigns in relevant channels based on specific audience requirements, email launch date/time, and other details listed in briefing.
• Oversee creative brief creation, distribution, clarification, and reviews for each campaign.
• Advise on execution feasibility during campaign strategy planning, providing needed input to strategy given each campaign's intended audience, business goals, customer journey, etc.
• Perform campaign quality assurance, launch tests, email and ad builds when needed, and iteratively update based on feedback.
• Work closely with Creative, Agencies, and Data & Tech support to ensure business requirements are met within campaign execution.
• Maintain oversight of email execution and marketing performance.
• Provide segmentation strategic guidance based on result analysis and optimize future segmentation strategies based on Brand, business, and market priorities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 5 years of experience in CRM, email marketing, or similar digital marketing roles.
• Experience with CRM systems and email marketing platforms such as Sailthru.
• Strong understanding of customer journey mapping and segmentation strategies.
• Excellent communication and collaboration skills, particularly with cross-functional teams.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.