CRM & Email Marketing Supervisor
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
We need to parse the job posting and decide which sections to include.
The posting includes:
- Intro paragraph about role, company, location, description.
- "What You'll Be Doing" (list of responsibilities)
- "What You'll Need To Be Successful" (requirements/qualifications)
- "Preferred Qualifications" (list)
- "What's In It For You" (benefits list)
- "Reports to: Digital Marketing Content Manager II" (metadata)
- EEO statement (should be removed as boilerplate)
- Also mention "Yamaha Motor Corporation, USA is proud to be an equal opportunity employer..." remove.
- Also mention "Don't meet every single requirement? ..." that's encouraging to apply; maybe keep as part of description? It's not boilerplate but it's a note encouraging applications; could be considered part of the posting but not a separate section. Might keep as prose under "What You'll Need To Be Successful" or as a note.
We need to decide sections: About the role (intro), Responsibilities (What You'll Be Doing), Requirements (What You'll Need To Be Successful), Preferred Qualifications (maybe under Qualifications or Skills), Benefits (What's In It For You). Pay and Schedule not mentioned explicitly (no salary, no schedule specifics besides maybe 37.5 hour work-week mentioned under benefits). Actually schedule: "37.5 hour work-week" is a benefit; we could include under Benefits. No explicit Pay. So we should not create Pay section.
We need to use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information; do not invent or summarize away detail.
We need to remove duplicated lines, boilerplate.
Let's extract content.
Intro paragraph:
"Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market."
We can put that under
About the role
as prose ().
Next, Responsibilities: "What You'll Be Doing" bullet list.
List items:
- Lead and develop Yamaha Outboards' CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback.
- Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups.
- Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals.
- Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels.
- Establish and oversee Yamaha Outboards' SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience.
- Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements for Salesforce Marketing Cloud, Data 360, audience segmentation, customer journeys, and personalization initiatives.
- Build and maintain CRM communication roadmaps, campaign calendars, and lifecycle marketing programs aligned with key business priorities and product launches.
- Identify opportunities for optimization through testing, segmentation enhancements, personalization improvements, and journey refinement. This includes campaign quality assurance, audience accuracy, personalization integrity, compliance, tracking, and deployment standards are met.
- Monitor, analyze, and communicate CRM performance metrics, including Open Rate, Click to Open Rate, Conversions, Unsubscribes, Customer Engagement, and Retention metrics. You'll utilize tools such as SFMC, GA4, and Tableau reporting platforms.
- Manage CRM priorities, ad hoc requests, and strategic initiatives while balancing business needs and platform capabilities. This will also include tradeshow participation and customer data collection during these events.
We need to preserve all substantive info; we can put each as
- .
Next, Requirements: "What You'll Need To Be Successful"
List:
- BA/BS Degree in Marketing, Marketing Communications, Business, Analytics, or related field; equivalent combination of education and work experience will be considered.
- 5+ years of experience in CRM, email marketing, lifecycle marketing, digital marketing, or related fields.
- 1+ years of leadership/management experience managing direct reports, CRM & Email projects, and programs.
- Hands on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud.
- Experience developing audience segmentation strategies, customer journeys, personalization initiatives, and lifecycle marketing programs.
- Working knowledge of CRM analytics and reporting platforms such as Tableau, GA4, and Salesforce reporting tools.
- Experience managing email and SMS marketing programs, including campaign execution, audience management, testing, and optimization.
- Strong analytical skills with the ability to interpret data, identify actionable insights, and communicate business recommendations.
- Ability to translate business objectives into CRM strategies that drive customer engagement, loyalty, retention, and conversion.
- Strong leadership, communication, and stakeholder management skills.
- Proven ability to manage multiple priorities, balance competing business needs, and meet deadlines in a fast-paced environment.
- Highly motivated self-starter with strong organizational skills and a passion for continuous improvement.
- Comfortable collaborating across Marketing, Digital Transformation (DX), Business Groups, agency partners, and technical teams.
Then there is a note: "Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!"
We could keep that as a
after the list, maybe under Requirements section.
Next, Preferred Qualifications:
- Salesforce Marketing Cloud certification(s)
- Experience with Salesforce Data 360 or other Customer Data Platforms.
- Experience developing and implementing personalization and segmentation frameworks.
- Experience leading direct reports and developing marketing talent.
- Experience working in consumer products, powersports, marine, automotive, or dealer based industries.
- Familiarity with SQL, Automation Studio, Query Studio, AMPscript, and Personalization.
We could put under
Preferred Qualifications
as list.
Next, Benefits: "What's In It For You"
List:
- 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
We need to include as - .
Also "Reports to: Digital Marketing Content Manager II" is metadata; we could incorporate as a short
maybe under About the role or after Benefits. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include a short
for Reports to.
We should not include EEO statement.
We should not include application instructions (none present besides encouraging to apply maybe but that's part of the note). The note about encouraging to apply is okay.
We need to avoid creating Pay/Schedule/Benefits sections unless posting actually states them. Benefits are stated, so we can include Benefits section. Schedule is not explicitly stated as a separate section; we have 37.5 hour work-week under benefits, so we can keep it there. No Pay.
Thus sections: About the role, Responsibilities, Requirements, Preferred Qualifications, Benefits. Possibly also a small metadata paragraph for Reports to.
We need to output only HTML fragment.
Let's craft:
About the role
Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market.
Responsibilities
- Lead and develop Yamaha Outboards' CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback.
- Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups.
- Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals.
- Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels.
- Establish and oversee Yamaha Outboards' SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience.
- Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to parse the job posting and decide which sections to include. The posting includes: - Intro paragraph about role, company, location, description. - "What You'll Be Doing" (list of responsibilities) - "What You'll Need To Be Successful" (requirements/qualifications) - "Preferred Qualifications" (list) - "What's In It For You" (benefits list) - "Reports to: Digital Marketing Content Manager II" (metadata) - EEO statement (should be removed as boilerplate) - Also mention "Yamaha Motor Corporation, USA is proud to be an equal opportunity employer..." remove. - Also mention "Don't meet every single requirement? ..." that's encouraging to apply; maybe keep as part of description? It's not boilerplate but it's a note encouraging applications; could be considered part of the posting but not a separate section. Might keep as prose under "What You'll Need To Be Successful" or as a note. We need to decide sections: About the role (intro), Responsibilities (What You'll Be Doing), Requirements (What You'll Need To Be Successful), Preferred Qualifications (maybe under Qualifications or Skills), Benefits (What's In It For You). Pay and Schedule not mentioned explicitly (no salary, no schedule specifics besides maybe 37.5 hour work-week mentioned under benefits). Actually schedule: "37.5 hour work-week" is a benefit; we could include under Benefits. No explicit Pay. So we should not create Pay section. We need to use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information; do not invent or summarize away detail.
We need to remove duplicated lines, boilerplate.
Let's extract content.
Intro paragraph:
"Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market."
We can put that under
About the role
as prose ().
Next, Responsibilities: "What You'll Be Doing" bullet list.
List items:
- Lead and develop Yamaha Outboards' CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback.
- Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups.
- Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals.
- Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels.
- Establish and oversee Yamaha Outboards' SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience.
- Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements for Salesforce Marketing Cloud, Data 360, audience segmentation, customer journeys, and personalization initiatives.
- Build and maintain CRM communication roadmaps, campaign calendars, and lifecycle marketing programs aligned with key business priorities and product launches.
- Identify opportunities for optimization through testing, segmentation enhancements, personalization improvements, and journey refinement. This includes campaign quality assurance, audience accuracy, personalization integrity, compliance, tracking, and deployment standards are met.
- Monitor, analyze, and communicate CRM performance metrics, including Open Rate, Click to Open Rate, Conversions, Unsubscribes, Customer Engagement, and Retention metrics. You'll utilize tools such as SFMC, GA4, and Tableau reporting platforms.
- Manage CRM priorities, ad hoc requests, and strategic initiatives while balancing business needs and platform capabilities. This will also include tradeshow participation and customer data collection during these events.
We need to preserve all substantive info; we can put each as
- .
Next, Requirements: "What You'll Need To Be Successful"
List:
- BA/BS Degree in Marketing, Marketing Communications, Business, Analytics, or related field; equivalent combination of education and work experience will be considered.
- 5+ years of experience in CRM, email marketing, lifecycle marketing, digital marketing, or related fields.
- 1+ years of leadership/management experience managing direct reports, CRM & Email projects, and programs.
- Hands on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud.
- Experience developing audience segmentation strategies, customer journeys, personalization initiatives, and lifecycle marketing programs.
- Working knowledge of CRM analytics and reporting platforms such as Tableau, GA4, and Salesforce reporting tools.
- Experience managing email and SMS marketing programs, including campaign execution, audience management, testing, and optimization.
- Strong analytical skills with the ability to interpret data, identify actionable insights, and communicate business recommendations.
- Ability to translate business objectives into CRM strategies that drive customer engagement, loyalty, retention, and conversion.
- Strong leadership, communication, and stakeholder management skills.
- Proven ability to manage multiple priorities, balance competing business needs, and meet deadlines in a fast-paced environment.
- Highly motivated self-starter with strong organizational skills and a passion for continuous improvement.
- Comfortable collaborating across Marketing, Digital Transformation (DX), Business Groups, agency partners, and technical teams.
Then there is a note: "Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!"
We could keep that as a
after the list, maybe under Requirements section.
Next, Preferred Qualifications:
- Salesforce Marketing Cloud certification(s)
- Experience with Salesforce Data 360 or other Customer Data Platforms.
- Experience developing and implementing personalization and segmentation frameworks.
- Experience leading direct reports and developing marketing talent.
- Experience working in consumer products, powersports, marine, automotive, or dealer based industries.
- Familiarity with SQL, Automation Studio, Query Studio, AMPscript, and Personalization.
We could put under
Preferred Qualifications
as list.
Next, Benefits: "What's In It For You"
List:
- 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
We need to include as - .
Also "Reports to: Digital Marketing Content Manager II" is metadata; we could incorporate as a short
maybe under About the role or after Benefits. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include a short
for Reports to.
We should not include EEO statement.
We should not include application instructions (none present besides encouraging to apply maybe but that's part of the note). The note about encouraging to apply is okay.
We need to avoid creating Pay/Schedule/Benefits sections unless posting actually states them. Benefits are stated, so we can include Benefits section. Schedule is not explicitly stated as a separate section; we have 37.5 hour work-week under benefits, so we can keep it there. No Pay.
Thus sections: About the role, Responsibilities, Requirements, Preferred Qualifications, Benefits. Possibly also a small metadata paragraph for Reports to.
We need to output only HTML fragment.
Let's craft:
About the role
Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market.
Responsibilities
- Lead and develop Yamaha Outboards' CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback.
- Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups.
- Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals.
- Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels.
- Establish and oversee Yamaha Outboards' SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience.
- Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements
for prose. We need to preserve all substantive information; do not invent or summarize away detail. We need to remove duplicated lines, boilerplate. Let's extract content. Intro paragraph: "Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market." We can put that under
About the role
as prose (). Next, Responsibilities: "What You'll Be Doing" bullet list. List items: - Lead and develop Yamaha Outboards' CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs. - Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback. - Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups. - Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals. - Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels. - Establish and oversee Yamaha Outboards' SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience. - Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements for Salesforce Marketing Cloud, Data 360, audience segmentation, customer journeys, and personalization initiatives. - Build and maintain CRM communication roadmaps, campaign calendars, and lifecycle marketing programs aligned with key business priorities and product launches. - Identify opportunities for optimization through testing, segmentation enhancements, personalization improvements, and journey refinement. This includes campaign quality assurance, audience accuracy, personalization integrity, compliance, tracking, and deployment standards are met. - Monitor, analyze, and communicate CRM performance metrics, including Open Rate, Click to Open Rate, Conversions, Unsubscribes, Customer Engagement, and Retention metrics. You'll utilize tools such as SFMC, GA4, and Tableau reporting platforms. - Manage CRM priorities, ad hoc requests, and strategic initiatives while balancing business needs and platform capabilities. This will also include tradeshow participation and customer data collection during these events. We need to preserve all substantive info; we can put each as
after the list, maybe under Requirements section. Next, Preferred Qualifications: - Salesforce Marketing Cloud certification(s) - Experience with Salesforce Data 360 or other Customer Data Platforms. - Experience developing and implementing personalization and segmentation frameworks. - Experience leading direct reports and developing marketing talent. - Experience working in consumer products, powersports, marine, automotive, or dealer based industries. - Familiarity with SQL, Automation Studio, Query Studio, AMPscript, and Personalization. We could put under
Preferred Qualifications
as list. Next, Benefits: "What's In It For You" List: - 401(k) and Profit Sharing - Fertility Benefits - 37.5 hour work-week - Medical, Dental, Vision - Life and AD&D Insurance - Wellness Program - Short-Term Disability Coverage (for hourly roles) - Long-Term Disability - Student Debt Repayment Benefits - Ability to borrow Yamaha product We need to include as- .
Also "Reports to: Digital Marketing Content Manager II" is metadata; we could incorporate as a short
maybe under About the role or after Benefits. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include a short
for Reports to. We should not include EEO statement. We should not include application instructions (none present besides encouraging to apply maybe but that's part of the note). The note about encouraging to apply is okay. We need to avoid creating Pay/Schedule/Benefits sections unless posting actually states them. Benefits are stated, so we can include Benefits section. Schedule is not explicitly stated as a separate section; we have 37.5 hour work-week under benefits, so we can keep it there. No Pay. Thus sections: About the role, Responsibilities, Requirements, Preferred Qualifications, Benefits. Possibly also a small metadata paragraph for Reports to. We need to output only HTML fragment. Let's craft:
About the role
Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy. As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions. The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market.
Responsibilities
- Lead and develop Yamaha Outboards' CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback.
- Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups.
- Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals.
- Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels.
- Establish and oversee Yamaha Outboards' SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience.
- Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements