CRM Campaign Manager - Hybrid - 140758

This position is a hybrid role based in San Diego, CA, combining onsite work at Greenwich Drive with remote work.

About the role

The CRM Campaign Manager is a key driver of UC San Diego Health’s precision marketing strategy, leading the design, execution, and optimization of data-driven, multi-channel campaigns that fuel patient acquisition, engagement, retention, and loyalty. Leveraging Microsoft Dynamics CRM, this role translates strategic priorities into highly targeted, personalized journeys across the customer lifecycle. The role owns end-to-end campaign execution—from audience segmentation and journey design through deployment, testing, and performance optimization.

Using CRM data, the CRM Campaign Manager builds precise audience segments and delivers personalized messaging across channels including email and other digital touchpoints, supporting growth in clinical programs, primary care, cash-pay, and destination services. The ideal candidate brings strong lifecycle marketing expertise and a data-driven mindset, using insights to inform targeting, conduct A/B testing, and continuously optimize performance against KPIs such as conversion, engagement, and retention.

Experience with CRM in a healthcare environment is strongly preferred, along with a deep understanding of HIPAA regulations and patient privacy laws to ensure compliant, secure handling of sensitive data. This role requires operational rigor and attention to detail to ensure data integrity, campaign quality, and compliance within the CRM environment, supported by structured workflows and QA processes.

Success in this role requires strong cross-functional collaboration with content, creative, digital media, operational, and technical teams to deliver cohesive, high-impact experiences at scale. The CRM Campaign Manager will collaborate with a team analyst to evaluate performance and optimize campaigns. This position is instrumental in advancing organizational growth—expanding patient acquisition, strengthening retention and loyalty, improving payer mix, and building long-term brand preference through personalized engagement.

Responsibilities

• Design, execute, and optimize data-driven, multi-channel campaigns for patient acquisition, engagement, retention, and loyalty.
• Translate strategic priorities into highly targeted, personalized journeys across the customer lifecycle using Microsoft Dynamics CRM.
• Own end-to-end campaign execution, including audience segmentation, journey design, deployment, testing, and performance optimization.
• Build precise audience segments and deliver personalized messaging across email and other digital touchpoints.
• Support growth in clinical programs, primary care, cash-pay, and destination services through targeted campaigns.
• Use data insights to inform targeting, conduct A/B testing, and optimize performance against KPIs (e.g., conversion, engagement, retention).
• Ensure compliance with HIPAA regulations and patient privacy laws in all campaign activities.
• Maintain data integrity, campaign quality, and compliance within the CRM environment through structured workflows and QA processes.
• Collaborate cross-functionally with content, creative, digital media, operational, and technical teams to deliver cohesive, high-impact experiences.
• Work with a team analyst to evaluate performance and refine campaigns for continuous improvement.

Requirements

• Nine (9) years of related experience, education/training, OR a Bachelor’s degree in a related area plus five (5) years of related experience/training.
• Advanced expertise in digital campaign development and execution, including multi-channel lifecycle marketing across acquisition, engagement, and retention.
• Strong capabilities in segmentation, personalization, and journey optimization.
• Advanced knowledge of design and implementation fundamentals for digital campaigns.
• Advanced understanding of technical language and requirements for assigned work.
• Advanced understanding of organizational processes, procedures, and applicable rules/regulations for web communication.
• Advanced knowledge of the organization’s achievements, goals, objectives, vision, and mission, and how digital communication can convey and advance these messages.
• Advanced skill in monitoring and assessing processes/services and making necessary improvements.
• Advanced project management skills to complete projects within budget and time constraints.
• Advanced interpersonal communication skills, including political acumen and proactive problem-solving.

Preferred Qualifications

• Advanced proficiency with Microsoft Dynamics 365 Marketing or similar CRM platforms, including audience segmentation, journey orchestration, campaign deployment, A/B testing, and performance tracking.
• Advanced understanding of digital marketing technologies, including CRM data structures, integrations, and channel execution across email and digital touchpoints.
• Advanced interpersonal and cross-functional collaboration skills, with strong political acumen and the ability to drive proactive, solutions-oriented outcomes.
• Advanced ability to develop, manage, and optimize workflows and processes for efficient, high-quality campaign execution.
• Advanced analytical skills to monitor performance and drive optimization using data insights and KPIs (e.g., conversion, engagement, retention).
• Advanced project management skills to manage complex campaigns end-to-end, delivering on time and within budget with strong attention to detail.
• Healthcare marketing experience, including knowledge of HIPAA, patient privacy regulations, and CRM campaign execution in a regulated, data-sensitive environment.

Special Conditions

• Must be able to work various hours and locations based on business needs.
• Employment is subject to a criminal background check and pre-employment physical.

Pay

Hiring Pay Scale: $121,950 - $150,000 per year.

Annual Full Pay Range: $100,100 - $187,500 (prorated if the appointment percentage is less than 100%).

Hourly Equivalent: $47.94 - $89.80.

Factors determining compensation include experience, skills, knowledge, abilities, education, licensure, certifications, and organizational needs.

Schedule

• Full-time (100% appointment).
• Work schedule: Days, 8 hours/day, Monday-Friday.