CRM Campaign Manager

About the role

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers, and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

Responsibilities

• Create, maintain, and optimize lifecycle marketing campaigns that support the outside sales team.
• Build segmented campaigns based on audience type, geography, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other relevant criteria.
• Create automated nurture journeys that support lead generation, sales follow-up, onboarding, engagement, retention, and reactivation.
• Partner with outside sales leadership and sales representatives to understand field needs, customer pain points, and market opportunities.
• Support sales outreach with CRM-based email campaigns, triggered communications, follow-up sequences, event invitations, educational content, and relationship-building touchpoints.
• Ensure campaigns are designed to reinforce the sales process and make it easier for sales representatives to prioritize and act on opportunities.
• Collaborate with Sales Operations to improve CRM data quality, campaign targeting, and lead handoff processes.
• Maintain and manage campaign lists, workflows, customer journeys, email templates, landing pages, forms, and campaign logic within the CRM platform.
• Monitor campaign performance, including open rates, click-through rates, conversions, lead activity, sales follow-up, pipeline influence, and engagement trends.
• Use campaign data to identify opportunities for testing, personalization, segmentation, and journey optimization.
• Conduct A/B testing on subject lines, messaging, timing, audience segments, calls to action, and campaign workflows.
• Prepare regular reporting and insights for sales and marketing leadership.
• Manage technical teams or CRM administrators to troubleshoot platform issues, improve automation capabilities, and support integrations.
• Recommend improvements based on performance data, sales feedback, and customer behavior.

Requirements

• 5+ years of experience in CRM marketing, lifecycle marketing, marketing automation, sales enablement, or campaign management.
• Experience building and managing campaigns in Microsoft Dynamics, Dynamics 365 Customer Insights, or a similar CRM/marketing automation platform.
• Strong understanding of email marketing, audience segmentation, automated customer journeys, and campaign performance reporting.
• Previous experience supporting a sales organization, preferably an outside sales, field sales, channel sales, or B2B sales team.
• Ability to translate sales goals into effective CRM campaigns and actionable marketing programs.
• Excellent project management skills, including the ability to manage multiple campaigns, timelines, and stakeholders.
• Ability to effectively work cross-functionally with Sales, Marketing, Operations, Analytics, and Technology teams.

Qualifications

• Nice to have:
• Previous experience working in real estate, home warranty, insurance, mortgage, title, escrow, home services, or related industries.
• Experience marketing to Realtors, brokerage leaders, real estate teams, or other real estate professionals.
• Familiarity with sales pipeline management, lead scoring, account-based marketing, or territory-based campaign strategies.
• Experience with CRM data hygiene, sales activity tracking, campaign attribution, and dashboard reporting.
• Knowledge of CAN-SPAM, email deliverability best practices, and data privacy requirements.
• Experience using Microsoft Power BI, Excel, or other reporting tools.

Pay

$97,700.00 - $130,300.00 Annually