Creator Manager, AMER

About the role

This is your chance to be part of something big. As our first social Creator Manager in AMER, you’ll shape a creator program that doesn’t just rack up views—it helps people travel smarter. We’re after a sharp strategist with serious creative instincts and a sixth sense for what works on social. Someone who gets that influence starts with trust and builds it through relevance, resonance, and bold moves that pay off.

Responsibilities

• Develop meaningful relationships with creators across key AMER markets, turning successful collaborations into long-term partnerships delivering sustained value for both them and us.
• Work hand-in-hand with our regional and global Social & Community team to ensure creator content isn’t just an aesthetic, it’s purposeful and aligns with our broader brand and marketing strategies and activities.
• Manage multi-market creator programs and campaigns, including rolling organic advocate programs and splash campaign activities, in collaboration with agencies, freelancers, and partners to deliver stories that people genuinely want to watch, save, and share.
• Localise with insight: Provide sharp AMER market expertise, ensuring our global creator strategy lands authentically in every region without losing its local flavor.
• Spot relevant trends: Identify the right cultural moments and social media trends to develop bold creator activations that land with meaning and momentum.
• Scale our commission-led model: Work in collaboration with our Senior Affiliate Marketing Manager to build a creator affiliate program that works for emerging voices and established names alike.
• Optimise for performance: Use analytics platforms, such as insights tools for creator vetting, social dashboards for metrics tracking, and performance reporting frameworks to drive decisions, measure impact, and improve results.
• Contracting negotiations and budget management: Manage the end-to-end creator process from budget planning and negotiating contracts through to the creative process and invoice management.

Requirements

You’re a creator ecosystem expert with experience from agencies, in-house teams, or both. You’ve run campaigns across AMER (including USA, Brazil, Canada, Mexico) and understand how each market differs. You’ve got local regulations and disclosure rules covered. You’re a strategic operator who knows how to plan, launch, measure, and optimize creator campaigns that don’t just go live, they go far. You’re platform fluent across Instagram, TikTok, and YouTube, understanding platform quirks and instinctively knowing what plays where. You’re a relationship builder who turns introductions into long-term partnerships, from spotting rising talent early to nurturing trusted collaborators over time. You’re a cross-functional connector who works confidently with agencies and freelancers, crafting sharp briefs, giving thoughtful feedback, and pushing for best-in-class creative while protecting the creator’s voice. You’re a comms expert who keeps freelancers, agencies, and internal stakeholders and channels aligned, informed, and moving in the same direction, balancing creative ambition with commercial reality and making it all feel seamless. You’re a data-driven decision maker who loves getting into the numbers, using insights to improve performance and guide smarter creative bets. You’re curious about the role of creators in the emerging world of LLMs and AI.