Creative Strategist, Performance Marketing

Responsibilities

• Develop a high volume of original static and video concepts for paid social campaigns across our client roster
• Translate client goals, audience insights, brand positioning, cultural trends, and performance data into actionable creative ideas
• Write clear concepts, hooks, scripts, storylines, messaging angles, and briefs for designers, editors, creators, and production teams
• Build creative testing roadmaps that explore different messages, formats, audiences, offers, and stages of the customer journey
• Review paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, and creative directions
• Use metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testing
• Lead brainstorms and contribute strategic thinking across multiple performance marketing clients
• Create and maintain campaign launch documents, creative trackers, timelines, and other materials that keep client initiatives organized and moving forward
• Support the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlines
• Provide clear, actionable feedback throughout the production process to ensure the final work reflects the original strategy
• Stay current on paid social formats, platform behavior, creator trends, consumer behavior, and emerging creative opportunities
• Manage multiple client priorities while maintaining a consistent pipeline of strategically distinct concepts, briefs, and launch-ready deliverables

Requirements

• 3+ years of experience in creative strategy, performance creative, paid social, or a related agency or brand-side role
• A strong understanding of paid social creative and how creative decisions influence campaign performance
• Experience developing concepts for short-form video across platforms such as Meta, TikTok, Reels, and YouTube Shorts
• Demonstrated ability to turn insights into compelling hooks, scripts, briefs, and creative testing ideas
• Working knowledge of paid social metrics and the ability to interpret performance data in partnership with a media team
• Experience generating creative ideas at volume across multiple clients, campaigns, or audiences
• Strong presentation, writing, communication, and collaboration skills
• The ability to balance performance goals with each client’s brand voice and creative standards
• Strong organizational skills and comfort working across several fast-moving client accounts

Nice to Have

• Experience working in an agency environment
• Experience supporting regulated industries such as real money gaming and/or financial services
• Experience working across a range of consumer-facing categories, including DTC and CPG brands
• Hands-on experience with CapCut, Figma, or other creative production tools

Perks

• Significant opportunity for growth within the company
• The opportunity to work with a diverse roster of clients and talented team members
• A collaborative and creative company culture
• Health care coverage, including dental and vision
• Long-term disability insurance
• 401(k) eligibility after one year
• Unlimited cold brew

Pay

The base salary range for this position is $72,000 to $80,000 annually, commensurate with experience.