Creative Strategist, Performance Marketing

Brand Knew is looking for a Creative Strategist to lead performance-driven creative thinking across a diverse roster of clients. This role is focused on developing a high volume of original paid social concepts, translating performance insights into new creative opportunities, and partnering with our paid media, design, video production, and creator teams to bring those ideas to life. You should understand what makes someone stop scrolling, continue watching, and ultimately take action. You will use that understanding to develop hooks, scripts, formats, messaging angles, and testing strategies tailored to platforms including Meta, TikTok, and YouTube. Responsibilities Develop a high volume of original static and video concepts for paid social campaigns across our client rosterTranslate client goals, audience insights, brand positioning, cultural trends, and performance data into actionable creative ideasWrite clear concepts, hooks, scripts, storylines, messaging angles, and briefs for designers, editors, creators, and production teamsBuild creative testing roadmaps that explore different messages, formats, audiences, offers, and stages of the customer journeyReview paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, and creative directionsUse metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testingLead brainstorms and contribute strategic thinking across multiple performance marketing clientsBuild creative strategy decks and confidently present recommendations internally and to clientsCreate and maintain campaign launch documents, creative trackers, timelines, and other materials that keep client initiatives organized and moving forwardSupport the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlinesProvide clear, actionable feedback throughout the production process to ensure the final work reflects the original strategyStay current on paid social formats, platform behavior, creator trends, consumer behavior, and emerging creative opportunitiesManage multiple client priorities while maintaining a consistent pipeline of strategically distinct concepts, briefs, and launch-ready deliverables Requirements 3+ years of experience in creative strategy, performance creative, paid social, or a related agency or brand-side roleA strong understanding of paid social creative and how creative decisions influence campaign performanceExperience developing concepts for short-form video across platforms such as Meta, TikTok, Reels, and YouTube ShortsDemonstrated ability to turn insights into compelling hooks, scripts, briefs, and creative testing ideasWorking knowledge of paid social metrics and the ability to interpret performance data in partnership with a media teamExperience generating creative ideas at volume across multiple clients, campaigns, or audiencesStrong presentation, writing, communication, and collaboration skillsThe ability to balance performance goals with each client’s brand voice and creative standardsStrong organizational skills and comfort working across several fast-moving client accounts Nice to Have Experience working in an agency environmentExperience supporting regulated industries such as real money gaming and/or financial servicesExperience working across a range of consumer-facing categories, including DTC and CPG brandsHands-on experience with CapCut, Figma, or other creative production tools is welcome, but it is not required for this role. Perks Significant opportunity for growth within the companyThe opportunity to work with a diverse roster of clients and talented team membersA collaborative and creative company cultureHealth care coverage, including dental and visionLong-term disability insurance401(k) eligibility after one yearUnlimited cold brew Compensation Commensurate with experience, salary range ($72k-$80k)Longterm disability insuranceHealth care offering, including dental and visionAt the 1 year mark: 401k $72,000 - $80,000 a year We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.