Performance Creative Strategist

Responsibilities

• Own and develop innovative performance-centric integrated creative campaigns for your clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices
• Produce monthly or quarterly creative plans alongside paid media team members and generate buy-in on concepts and strategy to develop static and video asset libraries that paid media buyers can use for testing and generating stronger channel performance
• Manage the client’s monthly creative budget to ensure their budget is being optimized toward assets that will drive performance for their business
• Conceptualize creative strategy for new business prospects and articulate the value of the service offering to sell in new clients
• Analyze data and performance of creative campaigns and use the learnings to inform future campaign execution and provide clients with actionable takeaways
• Create creative test roadmaps to ensure iterations are backed by data and logic
• Oversee creative production timelines to ensure we are meeting client deliverables
• Keep your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge
• Brief and provide feedback to designers and video editors on creative projects for your clients
• Identify opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms

Qualifications

• At least 1+ year of owning and managing client relationships to meet creative deliverables
• A sharp creative eye and experience developing and producing creative campaigns built around performance
• Demonstrated understanding of the marketing funnel and its application to paid media platforms
• Ability to analyze media testing and scaling structures within FB Ads Manager and have comfortability analyzing data from other platforms such as Tik Tok, YouTube, Google to ensure optimal conditions for performance
• An informed perspective of what makes good copy and how to use text overlays to speak to different audiences and achieve different campaign objectives
• Experience with design or editing is a plus
• Graphic design and video editing skills are a plus