Performance Creative Strategist

Role Overview

One of our clients is looking for a Performance Creative Strategist / Paid Media & Creative Strategy Manager to bridge paid media, creative strategy, consumer insights, and performance analytics. The ideal candidate is a hands-on DTC or consumer brand growth marketer with strong paid social experience, particularly Meta, and a proven track record of using creative testing and performance data to drive customer acquisition and profitable growth.

Experience: 7+ years

Responsibilities

Media & Growth Optimization

• Own performance across key customer acquisition channels, including Meta and other paid social platforms.
• Monitor campaign performance and identify opportunities to improve efficiency, scale, and ROAS.
• Partner with leadership to establish growth objectives, investment priorities, and performance expectations.
• Evaluate creative performance alongside media performance to identify opportunities for optimization.

Creative Performance Analysis

• Conduct creative performance audits using metrics such as hook rate, hold rate, CTR, CPA, and ROAS.
• Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution.
• Build reporting frameworks that translate performance data into actionable creative recommendations.
• Develop hypotheses and testing strategies to improve creative effectiveness and customer acquisition.

Creative Strategy & Testing

• Develop clear creative briefs based on consumer insights, channel learnings, and performance data.
• Build structured testing roadmaps covering concepts, hooks, formats, messaging, offers, and creative angles.
• Partner with creative teams, content creators, designers, copywriters, agencies, and influencers to execute creative briefs.
• Establish repeatable processes for capturing and applying creative learnings to future campaigns.

Cross-Functional Collaboration

• Act as the connection point between media buying, creative development, analytics, and creator/affiliate marketing.
• Partner with internal teams and external agencies to align messaging, creative priorities, and testing strategies.
• Establish a complete performance feedback loop: Performance Data → Creative Insights → Brief → Development → Testing → Optimization → Scale.

Requirements

Required Qualifications

• 7+ years of experience in performance marketing, growth marketing, creative strategy, or a related field.
• Proven track record of scaling customer acquisition within a DTC, e-commerce, or consumer brand environment.
• Hands-on experience managing paid social campaigns, particularly Meta Ads.
• Strong experience developing creative testing frameworks and continuous optimization programs.
• Strong analytical and problem-solving skills with the ability to translate performance data into actionable creative strategies.
• Strong understanding of creative and media performance metrics, including CTR, CPA, ROAS, hook rate, and engagement metrics.
• Experience working with creators and creative teams, including designers, copywriters, content creators, agencies, and brand teams.

Preferred Qualifications

• Experience with high-growth, digitally native, founder-led, or founder-influenced consumer brands.
• Experience with subscription, e-commerce, or repeat-purchase business models.
• Familiarity with Meta, TikTok, Google, Shopify, Amazon, and marketing attribution platforms.
• Experience managing creative testing at scale across multiple messages, formats, creators, and audience segments.
• Strong understanding of consumer psychology and direct-response creative principles.

Ideal Candidate Profile

The strongest candidates will have worked at the intersection of:

• Performance marketing
• Paid social
• Direct-response creative
• Creative strategy
• Consumer psychology
• Growth analytics
• Creator and influencer marketing

The ideal candidate is not solely a traditional media buyer or traditional creative strategist. They should be comfortable using performance data to identify what is working, translating those insights into creative direction, and building a disciplined experimentation process.

What Success Looks Like

Within the first six months, the successful candidate will:

• Establish a repeatable creative testing framework with clear hypotheses, learning agendas, and decision rules.
• Increase the velocity and quality of creative experimentation across paid social and acquisition channels.
• Improve the connection between creative performance insights and asset development.
• Drive improvements in acquisition efficiency through stronger creative and testing discipline.
• Create stronger alignment between media, creative, analytics, and affiliate channels.
• Build a scalable customer acquisition engine capable of supporting continued growth.

Core Skills

• Performance Marketing
• Paid Social
• Meta Ads
• Creative Strategy
• Performance Creative
• DTC Marketing
• Growth Marketing
• Creative Testing
• Direct Response Marketing
• Customer Acquisition
• ROAS
• CPA
• CTR
• Consumer Psychology
• Creative Analytics
• Influencer Marketing
• Creator Marketing
• E-commerce
• Shopify
• TikTok Ads
• Google Ads
• Marketing Attribution