Creative Strategist - Ecommerce Performance Marketing

New angles

You generate the angle, write the landing page, and brief the ad creative to match. One person owning the whole angle end-to-end.

New funnels

You mock up the funnel, write the copy, hand it to dev to build, and write the creative brief that feeds it. Whether it's a fresh idea or a reverse-engineered competitor funnel, you're the one who scopes it, sequences it, and writes it.

New product launches

When a new product is ready, you build the offer, the funnel(s), the LP(s), and the ad creative brief so supply chain, dev, creative, and media buying have everything they need to ship the launch.

Competitor teardowns

You're constantly watching what's working in our categories. Competitor ad libraries, top-performing funnels, winning angles. You translate what you see into testable copy and creative briefs.

Direct response copywriting (the core)

• You are, first and foremost, a great direct response copywriter. Long-form sales copy, advertorials, video scripts, hooks, headlines, ad copy, email, SMS you can write all of it, and you can write it at the level that actually converts paid traffic.
• You understand the psychology behind a purchase decision and you know how to translate it into hooks that stop a thumb, copy that earns the click, and pages that close the sale.
• You know the difference between brand copy that feels good and direct response copy that actually moves units.
• You write for the customer, not for the brand team's preferences.

Research and customer intelligence

• You run an active research loop across: Customer reviews on Shopify, Amazon, and TikTok Shop Support tickets and survey data Competitor ad libraries on Meta and TikTok Comments on social Reddit (subreddits where your customer actually lives) Category trend monitoring AI-assisted synthesis of all of the above.
• You know what customers actually say, what they actually want, and what specific language moves them. You can point to evidence for every angle you propose.

Mockups and prototypes

• You don't just write copy — you build the artifacts the dev team needs to ship. Landing pages, funnels, PDPs, quizzes, offer pages, upsells, post-purchase flows. You mock them up in Claude Design (or comparable AI design tools), Figma, Webflow, Notion, on paper, whatever works, with real copy in place, so dev can build directly from your prototype instead of guessing.

Creative brief ownership

• You're not handing the creative team a vague concept. You're handing them a brief they can execute against with confidence.
• You're accountable for the performance of the creative we ship. Primary metric is contribution margin and nMER on the spend driven by your work, but you understand how hook rate, hold rate, thumb stop, CTR, CPC, conversion rate, AOV, and new customer % all feed that goal.
• You translate soft numbers into the next test, not into excuses.

AI as a force multiplier

• You're fluent in AI creative tools and you have a clear point of view on what AI does well and where human judgment is still required.
• You use AI to multiply throughput on briefs, variations, ad teardowns, research synthesis, and rough cuts.
• You build workflows that get the team more output per hour without dropping quality.

Partner with the media buyers

• You partner with the media buyers. You bring hypotheses to the table; the buyers know how to deploy them.
• When a buyer has a hypothesis, you turn it into an executable creative and LP plan.

Performance accountability

• You're accountable for the performance of the creative we ship. Primary metric is contribution margin and nMER on the spend driven by your work, but you understand how hook rate, hold rate, thumb stop, CTR, CPC, conversion rate, AOV, and new customer % all feed that goal.
• You diagnose the why, file the learning, and ship the next iteration.

Real growth path

• Crush this role and the path expands into senior creative leadership, expanded brand coverage, or operator roles across the business.