Creative Program Manager – remote freelance
About the role
Our client, a global name in e-commerce is seeking a Campaign Program Manager. This is a 12‑month contract that is remote; must be based in LA, NYC or Seattle for onsite collaboration as needed. The role will manage the execution and day‑to‑day processes of paid media advertising campaigns within the Retail business and fixed marketing initiatives. The Creative Program Manager is responsible for building effective partnerships with Campaign Managers and Creative teams, managing creative development, production, localization, and driving cross‑functional team alignment within internal teams, business partners and external agencies. Throughout the creative development process, the CPM ensures overall alignment to regional and global campaign messaging and creative direction, manages ongoing logistics, and proactively plans for any and all option value. This role routinely assesses campaign progress across multiple teams (creative, media, and business teams) and remains in lock step with internal and external creatives as the team drives to leadership reviews. The candidate will demonstrate strong ownership and bias for action, strategic thinking and problem solving, and maintain clear and concise communication across all levels of leadership. This role is solutions focused, able to identify escalation paths at critical milestones, and anticipate and manage potential blockers across concept development, production, and delivery phases. This role will thrive in a dynamic and fast‑paced environment, able to assess and manage risks. They understand creative program management best practices, are able to clearly define roles and responsibilities of team members and stakeholders, manage multiple end‑to‑end creative workflows, and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self‑starter with the ability to develop and implement processes and able to work alongside cross‑functional teams to provide guidance for projects.
Responsibilities
- Independently manage the development and execution campaigns & programs of small to medium scale, and support our more complex campaigns
- Manage campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners
- Partner with and manage creative teams – internal partners and / or external agencies
- Manage creative asset development & delivery across multiple channels
- For multi-country programs, collaborate with partners across locales to share learnings, identify bottlenecks, and support the localization of North American campaigns
- Co-manage campaign & program budget management and forecasting
- Define and look to improve existing processes, implement and / or utilize workflow tools
Basic Qualifications
- 5+ years of integrated consumer marketing brand, campaign, creative program / project management or similar experience working with creative teams
- Bachelors degree or equivalent professional experience
- Experience managing or working within cross-functional marketing teams
- Experience in integrated, cross-channel deliverables – Video, Broadcast, POLV/ OLV, Digital, Social, Print, OOH, Radio/Streaming Audio
- Experience working effectively within matrixed, cross-functional organizations
- Experience collaborating with remote or distributed teams across time zones
Preferred Qualifications
- Experience in brand campaigns, product launches, retail events, on-site planning and development, or brand integrations
- Global or multi-country localization and/or transcreation experience
- Knowledge of or proficiency with Project Management tools and programs
- Knowledge of motion graphics and post production workflows