Creative Marketing Manager

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes description (About the role), responsibilities (Key Responsibilities), qualifications (Required Qualifications, Preferred). Also maybe Skills? The posting includes many skill-like items but we can combine into Requirements or Qualifications. We should not repeat job title. No metadata like Job ID. Remove boilerplate: EEO, Drug-Free Workplace, AI instruction, etc. Also remove duplicated lines. We need to preserve all substantive information. We need to decide sections: About the role (intro paragraph). Responsibilities (list). Requirements (maybe combine Required Qualifications and Preferred? Could separate Required Qualifications and Preferred Qualifications as sub-sections? But headings only allowed from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could use Requirements for required qualifications, Qualifications for preferred? Or Skills for skills. Let's map: - About the role: intro paragraph(s) describing role. - Responsibilities: list of responsibilities (Key Responsibilities bullet points). - Requirements: Required Qualifications (professional experience, abilities). - Qualifications: Preferred qualifications (Bachelor's degree, experience, etc.) - Skills: maybe list of skills like copywriting, storytelling, visual judgment, etc. Could be derived from responsibilities and qualifications. But we must not invent. Could create Skills section summarizing skill-based items from posting: e.g., "Excellent written communication and copywriting skills", "Strong visual judgment", "Ability to write scripts, creative briefs", "Strong storytelling ability", "Ability to provide clear direction", "Strong presentation and communication skills", "Ability to manage multiple campaigns", "Comfortable working directly with executives", "Strong understanding of modern social media platforms", etc. Those are in Required Qualifications. Could put them under Requirements instead. But we need to follow headings list; we can choose to include only those sections that have content. Could include About the role, Responsibilities, Requirements, Qualifications. That's four sections. No Benefits, Pay, Schedule as not specified. We must not include filler like "commensurate with experience". Not present. We need to use

• for any list of duties/requirements/benefits. So responsibilities list as
  . Requirements list as
  . Qualifications list as
  . For About the role, use

  . We must preserve all substantive information; not invent or summarize away detail. So we need to include all bullet points from responsibilities and qualifications. Let's extract responsibilities bullet points from "Key Responsibilities --" section. It has subheadings: Creative Direction & Brand Vision, Campaign Development, Social Media & Content Direction, Copywriting & Storytelling, Creative Production Leadership, Brand & Creative Standards, Cross-Functional Collaboration. Each has multiple sentences. We need to preserve all substantive information; we can turn each sentence into a list item? The instruction: Use

  • for any list of duties/requirements/benefits. So we should convert each duty into a list item. Could group under subheadings? But we cannot add extra headings beyond allowed? We could still include subheadings as plain text inside
  • ? Probably better to make each duty a separate
  • . We'll need to parse the responsibilities text. Let's copy responsibilities section: "Key Responsibilities -- Creative Direction & Brand Vision Help define and evolve the overall creative direction of the brand. Establish the visual style, tone, messaging, and creative approach for major marketing initiatives. Translate business and marketing objectives into compelling creative concepts. Develop campaign themes, creative platforms, messaging frameworks, and storytelling approaches. Ensure creative work consistently reflects the personality, positioning, and standards of the brand. Provide clear creative direction to internal team members, designers, photographers, videographers, agencies, and other creative partners. Review creative work and provide constructive feedback to ensure final materials meet the intended vision. Campaign Development Lead the creative concepting process for marketing campaigns from initial idea through execution. Develop campaign concepts that can extend across social media, digital advertising, email, websites, print, events, sales materials, and other channels. Partner with marketing leadership to determine how campaigns should look, sound, and feel. Create creative briefs that clearly communicate campaign objectives, audience, messaging, visual direction, and desired outcomes. Ensure individual creative pieces work together as part of a cohesive campaign rather than as standalone materials. Social Media & Content Direction Develop concepts and creative direction for social media content. Help establish the voice, personality, and visual identity of our social media presence. Write and develop scripts, concepts, captions, hooks, talking points, and content ideas for social platforms. Plan and direct social media photo and video shoots. Develop shot lists, scripts, storyboards, interview questions, and production concepts when appropriate. Direct employees, executives, partners, or talent appearing in marketing content to achieve the desired tone and delivery. Work with videographers, photographers, editors, designers, and social media resources to bring concepts to life. Identify opportunities to create timely, relevant, entertaining, educational, or engaging content around the business and industry. Stay current on social media trends, formats, platform behavior, and emerging content styles without allowing trends to override the integrity of the brand. Copywriting & Storytelling Develop messaging and copy for marketing campaigns and creative initiatives. Write or provide direction for social posts, video scripts, advertisements, headlines, campaign messaging, landing pages, email content, presentations, and other marketing communications. Turn complex business concepts into simple, engaging stories. Develop distinct messaging approaches for different audiences while maintaining a consistent brand voice. Help leadership and subject-matter experts communicate their ideas in a more engaging and accessible way. Creative Production Leadership Own the creative vision for photo shoots, video shoots, advertising creative, and other major content-production efforts. Coordinate with internal and external production resources to execute the creative vision. Select locations, settings, visual styles, shot concepts, wardrobe direction, props, and other creative elements when appropriate. Provide direction during production and post-production. Review edits, layouts, graphics, photography, and other deliverables and provide actionable creative feedback. Determine when work should be handled internally versus through specialized freelancers, agencies, photographers, videographers, or production partners. Brand & Creative Standards Help develop and maintain brand guidelines and creative standards. Establish consistency across marketing campaigns and customer-facing materials. Build creative frameworks and templates that help other teams produce materials without compromising the brand. Serve as a primary creative resource for teams throughout the organization. Help ensure multiple business initiatives maintain a recognizable and cohesive brand identity. Cross-Functional Collaboration Partner closely with marketing, sales, technology, recruiting, communications, leadership, and other business teams. Meet with stakeholders to understand the underlying objective of a request rather than simply executing what was initially requested. Recommend stronger creative approaches when appropriate. Present creative concepts and explain the thinking behind them. Balance stakeholder feedback, business requirements, compliance considerations, and creative quality." We need to split into list items. Each sentence seems a duty. We'll create
  • for each sentence. Now Required Qualifications: "Required Qualifications -- Professional experience in creative marketing, advertising, brand development, content strategy, social media, or a related field. Demonstrated ability to develop strong creative concepts and translate ideas into executable campaigns. Excellent written communication and copywriting skills. Strong visual judgment and understanding of branding, composition, design, photography, and video. Experience developing or directing social media content. Ability to write scripts, creative briefs, campaign messaging, and content concepts. Strong storytelling ability. Ability to provide clear direction and constructive feedback to designers and other creative professionals. Strong presentation and communication skills. Ability to manage multiple campaigns and creative initiatives simultaneously. Comfortable working directly with executives and senior business leaders. Strong understanding of modern social media platforms and digital marketing channels." We'll make each sentence a
  • . Preferred qualifications (under "Preferred Bachelor's degree..."): "Preferred Bachelor's degree in Marketing, Advertising, Communications, Creative Writing, Design, Film, or a related discipline. Experience directing professional photo or video shoots. Experience working with photographers, videographers, designers, agencies, or production companies. Experience developing integrated marketing campaigns across multiple channels. Familiarity with Adobe Creative Cloud, Figma, Canva, or similar creative platforms. Advanced production-level design skills are not required. Experience with video editing, photography, motion graphics, or graphic design is beneficial, even if those are not the primary responsibilities of the position. Experience developing executive or employee-led social media content. Familiarity with paid social advertising and performance marketing. Experience using generative AI and emerging creative technologies for concept development, ideation, copywriting, storyboarding, or content production." We need to keep all substantive info. Note "Advanced production-level design skills are not required." That's a statement; we should keep it as is. Now About the role: The first paragraph(s) before responsibilities: "Acrisure Mortgage is seeking a highly creative and strategically minded Creative Marketing Manager to help define how our brand looks, sounds, and shows up in the market. This role will serve as the creative lead behind our marketing campaigns, social media content, brand initiatives, advertising, events, and other customer-facing communications. Rather than functioning primarily as a graphic designer, the Creative Marketing Manager will be responsible for developing creative concepts, establishing the look and feel of campaigns, writing and shaping messaging, and directing the production of creative content. This person should be equally comfortable brainstorming a campaign concept, writing a social media script, developing a creative brief, directing a video shoot, reviewing design concepts, and explaining how an idea should come to life across multiple channels. The role is intended to grow into a broader Creative Director position as our marketing organization and creative capabilities continue to expand." We can put that in

    maybe multiple paragraphs but we can combine into one

    with line breaks? We'll keep as one

    . Now we need to output HTML fragment only, no markdown fences. We'll structure:

    About the role

    ...

    Responsibilities

    • ...
    ...

    Requirements

    • ...
    ...

    Qualifications

    • ...
    ...
    We must not include Benefits, Pay, Schedule. Check for any duplicated lines: we need to ensure we didn't repeat any. We'll just output each bullet once. Now let's craft the list items. Responsibilities list items (I'll split by sentences): 1. Help define and evolve the overall creative direction of the brand. 2. Establish the visual style, tone, messaging, and creative approach for major marketing initiatives. 3. Translate business and marketing objectives into compelling creative concepts. 4. Develop campaign themes, creative platforms, messaging frameworks, and storytelling approaches. 5. Ensure creative work consistently reflects the personality, positioning, and standards of the brand. 6. Provide clear creative direction to internal team members, designers, photographers, videographers, agencies, and other creative partners. 7. Review creative work and provide constructive feedback to ensure final materials meet the intended vision. 8. Lead the creative concepting process for marketing campaigns from initial idea through execution. 9. Develop campaign concepts that can extend across social media, digital advertising, email, websites, print, events, sales materials, and other channels. 10. Partner with marketing leadership to determine how campaigns should look, sound, and feel. 11. Create creative briefs that clearly communicate campaign objectives, audience, messaging, visual direction, and desired outcomes. 12. Ensure individual creative pieces work together as part of a cohesive campaign rather than as standalone materials. 13. Develop concepts and creative direction for social media content. 14. Help establish the voice, personality, and visual identity of our social media presence. 15. Write and develop scripts, concepts, captions, hooks, talking points, and content ideas for social platforms. 16. Plan and direct social media photo and video shoots. 17. Develop shot lists, scripts, storyboards, interview questions, and production concepts when appropriate. 18. Direct employees, executives, partners, or talent appearing in marketing content to achieve the desired tone and delivery. 19. Work with videographers