Creative Director, Demand Gen

About the role

Brand and Creative is seeking a Creative Director, Demand Gen to lead the development and execution of integrated campaign creative for Okta's AI, platform, and Auth0 platforms. This role involves building a dedicated creative team to drive pipeline and conversion performance.

Responsibilities

• Build the demand gen creative function end to end, including team structure, operating model, and clear partnership standards with Global Campaigns and Field Marketing
• Lead a team of two designers and one copywriter, developing them as individuals and building a cohesive team that ships integrated campaigns
• Own creative strategy for three major demand gen campaigns, translating Global Campaigns' campaign strategy into integrated creative strategy and execution
• Develop integrated campaign creative where every asset reinforces one idea and drives toward conversion
• Use performance data to understand what works across channels and formats, then refine the creative strategy and approach based on what the market tells you
• Partner with Global Campaigns to establish clear roles, briefing standards, and a working rhythm so creative informs campaign planning from the start
• Collaborate with the Creative Directors for Brand & Experiences and Digital, and the Director of Brand Strategy, to ensure creative work across the organization is aligned and coherent
• Manage timelines and production to ensure the team ships high-volume work on time without sacrificing quality

Requirements

Senior creative leadership running demand gen, performance, or conversion-focused campaigns, ideally at a B2B SaaS company, with a clear understanding of how demand gen creative operates distinctly from brand or awareness creative

A track record of building or scaling a creative function from the ground up: hiring, developing, and retaining strong designers and copywriters, and establishing process, standards, and partnership models with new teams

A portfolio demonstrating integrated campaign thinking — how you connect multiple asset types into one creative system, and how you've iterated that system based on performance results

Experience owning creative strategy and working with marketing operations and campaign teams as a creative leader, co-concepting campaigns rather than executing briefs

Demonstrated ability to lead a creative team while staying hands-on: comfortable conceptualizing and executing work alongside your team, not just managing from above

Experience applying brand systems in performance and conversion contexts

Qualifications

Experience in a B2B SaaS company

Experience leading demand gen, performance, or conversion-focused campaigns

Experience building or scaling a creative function from the ground up

Experience working with marketing operations and campaign teams as a creative leader

Skills

Integrated campaign thinking

Performance-based creative strategy

Team leadership and development

Benefits

Annual On Target Compensation (OTE) range for candidates located in San Francisco Bay Area: $219,000 USD - $301,000 USD

Equity (where applicable)

Benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave)

Learn more about our Total Rewards program at: https://rewards.okta.com/us

Pay

The OTE range for this position for candidates located in the San Francisco Bay area is between: $219,000 USD - $301,000 USD

Schedule

Full-time