Creative Director, Demand Gen

About the role

For our client, we are seeking a Creative Director Demand Gen to join the team of a leader in the Information Technology space. This role will lead operational priorities where safety, quality, compliance, and execution discipline are central to success. You will collaborate with field leadership, support functions, and cross-functional stakeholders to improve accountability, service delivery, and operational consistency. The position offers the opportunity to influence operational scale, customer outcomes, and organizational performance within a technology-driven environment.

Location: San Francisco, CA - US based candidates only, no visa sponsorship available

Compensation: $219,000 – $301,000 annually

Responsibilities

• Build and structure the demand gen creative function, establishing processes and partnerships with Global Campaigns and Field Marketing
• Lead and develop a team of designers and a copywriter, fostering a cohesive and impactful campaign team
• Own the creative strategy for major demand generation campaigns, translating overarching campaign goals into integrated creative executions
• Create integrated campaign creative that unifies multiple assets around a singular idea driving conversions
• Leverage performance data to refine creative strategies based on market feedback
• Establish clear roles and collaborative workflows with Global Campaigns to inform campaign planning from inception
• Manage production timelines to ensure high-quality output and timely delivery of campaigns

Qualifications

• 5-7 years of senior creative leadership experience in demand generation or performance-focused campaigns
• Proven experience building and scaling a creative function from the ground up at a B2B SaaS company
• Strong portfolio showcasing integrated campaign development and performance-driven iterations
• Experience co-concepting campaigns in collaboration with marketing operations and cross-functional teams
• Hands-on leadership style, able to execute alongside your creative team
• Skill in applying brand systems to performance and conversion contexts

Benefits

• Build a dedicated demand gen creative function with significant investment and support
• Lead a visible team, setting creative standards across major product lines
• Directly impact pipeline and conversion performance in a rapidly evolving market
• Work in an environment prioritizing data-driven creative decision-making and iteration