Creative Director, Content Strategist

About the Role

The Creative Director, Content Strategist is part of a team of 45+ strategic and creative thinkers in an in-house marketing communications and events agency for AbbVie. This team (creative directors, designers, motion artists, writers, and account managers) supports internal and external communications across Corporate, R&D, and Commercial pillars of the company, partnering with cross-functional stakeholders representing over 30 brands across 80+ countries.

Responsibilities

• Leverage big-picture thinking, storytelling, and research insights to develop and implement internal and external communication plans, campaigns, promotional materials, and meeting/event deliverables for teams across the entire enterprise. Items may include:
  • Themes and Taglines
  • Video Scripts
  • Internal Awareness Campaigns
  • Disease State Awareness Campaigns
  • Product launch support
  • Leadership Messaging
  • Training Tactics
  • Team-Building Initiatives
  • Culture Change Initiatives
  • Award and Recognition Programs
  • Show scripting and speaker talking points
• Determine a project's direction (both conceptually and holistically) while working with incomplete information and ambiguity.
• Build rapport with clients to nurture team relationships.
• Provide content positioning to align with strategic direction.
• Manage own time and help manage the work of other creative staff & external vendors, collaborating with Account Teams, Resource Center, Management Team, and fellow Creative Directors.
• Work with Traffic Manager, Creative Director, and Account Team on development and clarification of project scope, timeline, and budget; share accountability in delivering against project requirements and client expectations.
• Communicate timely and accurate information as projects progress, meet deadlines, and execute quality standards.
• Anticipate project needs and proactively provide expertise and innovative solutions to meet them.
• Track time daily and meet established utilization numbers for this function.

Requirements

• Minimum Education: BA/BS in English, Journalism, or Communications.
• Minimum Experience: 8-10 years of writing experience within a design firm, advertising agency, in-house corporate department, and/or freelance business.

Skills

• Technical Skills:
  • Proven talent and understanding of creative media to determine the best method to portray a creative concept.
  • Expertise in Microsoft Office and awareness of trends in digital and print communications.
  • Excellent communication skills: written, presentation, and oral that persuade and gain understanding and alignment with others in a professional tone.
  • A proven track record of creative ability and judgment; successful client contact experience; collaborates successfully with Art and Account; good presentation skills; a strong interest in science and healthcare; strong copywriting skills in all media.
• Soft Skills:
  • High degree of initiative to drive projects to completion in a fast-paced environment; ability to absorb and respond to constructive feedback and turn projects around quickly when off course.
  • Confidence under pressure, exercising good judgment as well as good interpersonal skills.
  • Able to work collaboratively within a team and provide clarity amid ambiguity.
  • Able to work under the guidance of a creative director, as well as independently (with minimal supervision) and directly with Account Teams.
  • Knowledge of regulations, standards, and healthcare trends affecting pharmaceutical products and biotech.

Benefits

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical/dental/vision insurance.
• 401(k) to eligible employees.
• Eligibility to participate in long-term incentive programs.

Pay

The compensation range for this role is based on the job grade and may vary depending on geographic location. The range may be modified in the future. Individual compensation will depend on many factors, including location.