Creative Content Strategist

Role Overview

ButterflyMX is seeking a Creative Content Strategist to lead the development of our content ecosystems across various B2B2C touchpoints. The ideal candidate will bridge customer pain points and cultural insights with advanced AI workflows to drive scalable growth.

Responsibilities

• Conceptualize and deliver high-impact campaigns with clear value propositions resonating with our diverse B2B2C audience.
• Gather and analyze performance data, customer feedback, and buying signals to pivot creative strategy based on data.
• Collaborate cross-functionally to understand technical updates and translate them into intuitive, value-driven content narratives.
• Partner with the marketing team to ensure seamless execution, platform-native formatting, and consistent messaging.
• Leverage existing and new AI tools and workflow builders to efficiently execute, produce, and scale creative concepts while maintaining brand voice and quality.
• Design distribution flywheels that maximize asset leverage, ensuring every core piece of content organically amplifies our reach.

Requirements

• 3-5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development, preferably at P/E backed companies.
• Proven experience successfully leveraging LLMs (e.g., ChatGPT, Claude, Gemini) for automated and scalable content creation.
• Working experience using workflow automation tools such as Zapier, n8n, MESA, or Workato to automate content creation and distribution.
• Familiarity with HubSpot, WordPress, Salesforce, Google Suite, and other common workplace software.
• Experience or strong familiarity with B2B2C content and marketing best practices and frameworks.
• Track record of distributing across multiple channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social, and email.
• Data literacy with a demonstrated ability to collect, analyze, and interpret metrics and conversion data on Google Analytics and Ahrefs to inform creative decisions.
• Exceptional collaborative and communication skills, with experience managing stakeholders cross-functionally.
• Proven experience leveraging AI tools in professional settings.

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 140.
• 13 paid holidays, 25 PTO days.
• Paid Family Leave.
• Employee Assistance Program.
• Quarterly self-care stipends.
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance.

About the role

ButterflyMX is a mission-driven company dedicated to empowering people to automate property access, operations, and security. Our solutions are designed for developers, owners, property managers, and residents, aiming to lower operating costs and improve tenant satisfaction.

Qualifications

We are looking for a creative visionary, systems architect, and growth hacker with a deep understanding of how to connect creativity with AI to automate content creation across multiple platforms.

Skills

• Strong understanding of B2B2C content and marketing best practices.
• Experience with workflow automation tools like Zapier, n8n, MESA, or Workato.
• Familiarity with AI tools such as LLMs (e.g., ChatGPT, Claude, Gemini).
• Excellent collaboration and communication skills.
• Data analysis and interpretation skills.

Benefits

• Comprehensive medical, dental, and vision coverage starting day 140.
• 13 paid holidays and 25 PTO days.
• Paid family leave.
• Employee assistance program.
• Quarterly self-care stipends.
• Optional benefits including FSA, HSA, Dependent Care FSA, Commuter Benefits, Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance.

Schedule

This is a hybrid role, combining elements of creative vision, systems architecture, and growth hacking.

Pay

Compensation details are confidential and will be discussed during the interview process.