Creative Director
NexTech Solutions · Memphis, TN · 1 wk ago
On-siteMarketingContract
Responsibilities
- Lead the creative vision and strategic direction for integrated marketing, brand, and campaign initiatives.
- Translate business objectives, audience insights, and marketing goals into compelling creative concepts and campaign strategies.
- Provide creative leadership throughout the entire campaign lifecycle, ensuring consistency, quality, and alignment with brand standards.
- Develop and refine campaign concepts that span digital, social media, video, print, experiential marketing, and other communication channels.
- Review creative work and provide strategic feedback to improve messaging, visual execution, audience engagement, and overall effectiveness.
- Identify creative risks, gaps, and opportunities before stakeholder reviews and final approvals.
- Partner with internal teams, external agencies, creative professionals, production partners, and subject matter experts to deliver successful campaigns.
- Facilitate brainstorming sessions and creative workshops that encourage innovation and collaboration.
- Present creative concepts, strategic recommendations, and campaign rationale to senior leadership and executive stakeholders.
- Provide creative guidance throughout production to ensure final deliverables remain aligned with approved concepts and strategic objectives.
- Contribute to the development of creative briefs, campaign presentations, brand recommendations, and creative performance assessments.
Requirements
- 10+ years of experience in a Creative Director or senior creative leadership role.
- Demonstrated success leading large-scale, integrated marketing campaigns across multiple channels.
- Strong portfolio showcasing creative leadership, brand strategy, integrated campaigns, and cross-channel marketing initiatives.
- Experience developing creative strategies that align business objectives with audience insights.
- Proven ability to present and defend creative recommendations to executive leadership.
- Experience collaborating with multidisciplinary teams including designers, copywriters, marketing professionals, agencies, and production partners.
- Excellent communication, presentation, leadership, and relationship-building skills.
- Strong understanding of brand development, creative strategy, campaign planning, and creative execution.
Preferred Qualifications
- Experience leading enterprise-level or large organizational marketing initiatives.
- Background working with complex stakeholder groups and executive leadership teams.
- Experience guiding creative work across a wide range of marketing channels and campaign formats.
- Ability to balance strategic thinking with hands-on creative leadership in a fast-paced environment.