Creative Director

About the role

This role is based in Brooklyn, New York with four days in-office and one day remote.

Responsibilities

• Own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust
• Evolve and enforce the brand system (in partnership with Translation), delivering clear, differentiated positioning and consistent yet channel-optimized expression across all touchpoints
• Lead end-to-end creative for Marketing, owning production across campaigns and channels including web, digital, email, social, and events
• Develop and direct market leading social content series that create opportunities to showcase our artists and grow audience reach and engagement across UnitedMasters channels
• Partner across Marketing (brand, growth, product, social, lifecycle) to deliver best-in-class creative that is both emotionally compelling and performance-driven
• Champion a data-first creative approach, using insights to inform strategy, measure impact, and continuously optimize output
• Build and scale a high-performing design org with strong processes, tools, and operations to meet evolving business needs
• Drive cross-functional alignment with Product Design, Marketing, Artist Marketing, and Brand & Partnerships to ensure cohesive, high-quality creative across channels
• Partner with Translation to align on overarching brand direction and unlock opportunities for breakthrough, integrated creative
• Hire, lead, and develop a world-class creative team (in-house and freelance), aligning resourcing to both immediate priorities and long-term growth

Requirements

• 8+ years experience leading marketing creative, in-house and/or at an agency
• Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines)
• Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing

Qualifications

A portfolio of impactful, multi-channel campaigns required.

Skills and Abilities

• Manages multiple concurrent projects with precision; adapts quickly as priorities shift
• Thrives in lean environments; delivers scrappy short-term wins while building scalable, long-term solutions
• Communicates with clarity and influence across all levels, including senior leadership
• Executes with urgency and ownership; holds self and team accountable for outcomes
• Deep fluency in digital trends and formats; optimizes creative by channel and runs a rigorous test-and-learn approach
• Leads, develops, and retains high-performing creative teams

Benefits

Salary range: $190,000 - $225,000

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.