Creative Director

About the role

New York Life Investment Management is seeking a Creative Director to lead and shape the firm's visual identity and creative expression across various experiences.

Responsibilities

• Lead creative direction and design execution for the firm's visual identity across campaigns, thought leadership, product and capability marketing, digital and social content, executive communications, events, activation experiences, and client-facing materials.
• Translate complex investment, market, and business content into compelling visual stories and design solutions that are clear, differentiated, accessible, and relevant to client needs.
• Provide hands-on art direction, design review, and design support for priority work, ensuring creative is visually strong, strategically grounded, compliant, and ready for market.
• Direct integrated creative from concept through final production, bringing strong production judgment across print, digital, presentation, video, event, experiential, and branded merchandise work.
• Shape event materials and activation experiences so the brand shows up consistently and memorably across conferences, sponsorships, meetings, and client engagements.
• Establish and maintain design standards, templates, systems, and creative resources that help teams execute with consistency, efficiency, and a high level of craft.
• Guide internal designers, writers, multimedia partners, agencies, freelancers, vendors, and production partners with clear, actionable creative direction.
• Present creative concepts and rationale to stakeholders, articulating how design choices support the brand, the audience, the channel, and the desired business outcome.
• Stay current on creative, design, production, accessibility, and emerging technology practices, including AI-enabled workflows and scalable content tools that can improve quality, speed, and impact.

Requirements

• 12+ years of experience in design leadership, creative direction, brand design, advertising, integrated marketing, or a related field, with experience leading creative teams or multidisciplinary creative work.
• A strong portfolio demonstrating elevated visual design, brand identity systems, art direction, visual storytelling, digital experiences, integrated campaigns, and creative execution across channels.
• Hands-on design expertise and strong proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Acrobat, and related production tools.
• Strong production experience across print, digital, presentation, video, event, experiential, and branded merchandise work, including file preparation, vendor coordination, quality control, and final delivery standards.
• A deep understanding of design fundamentals, typography, visual hierarchy, accessibility, digital experience, brand systems, and integrated marketing best practices.
• Experience developing and maintaining design systems, templates, brand standards, and creative resources that enable consistent execution at scale.
• A working knowledge of Figma, collaborative design workflows, prototyping, and scaled-content platforms such as Canva or Adobe Express.
• Strong business judgment and the ability to balance creative ambition with commercial objectives, regulatory requirements, stakeholder input, timelines, budgets, and practical execution needs.
• Outstanding communication, presentation, and stakeholder management skills, with the ability to build trust and alignment with senior leaders and cross-functional partners.
• Experience in asset management, wealth management, institutional investing, B2B financial services, professional services, or another regulated industry strongly preferred.

Qualifications

• Master's degree in graphic design, visual communication, or a related field.
• Proven track record of delivering high-quality, impactful creative work in a fast-paced, dynamic environment.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Excellent interpersonal and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong problem-solving skills and the ability to think creatively and strategically.

Skills

• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat)
• Figma, collaborative design workflows, prototyping
• Canva or Adobe Express for scaled-content platforms
• Strong understanding of design principles, typography, visual hierarchy, accessibility, and digital experience
• Experience with AI-enabled workflows and scalable content tools

Benefits

We provide a full package of benefits for employees, including leave programs, adoption assistance, and student loan repayment programs. Additionally, employees are eligible for an annual discretionary bonus and may participate in an incentive program. Our actual base salary will be determined based on several factors, including individual experience, skills, qualifications, and job location.

Pay

$145,000 - $170,000 annually

Schedule

Exempt