Creative Director

The Role

Legion produces a steady and growing stream of creative across brand, demand, product, web, social, video, and events. We are bringing that creative capability in-house and closer to the team, and rebuilding it as an AI-native creative function, while keeping our agency partner for the largest and most specialized bets. As Creative Director, you are the hands-on operating core of that function: the senior creative who sets the bar, ships the work, and builds the prompts, templates, and playbooks that let a lean team produce like a much larger one.

This is a hands-on, individual-contributor role to start, a player-coach who makes the work. You will report to the SVP of Marketing and partner first across the marketing team, including Federal Marketing, Demand Marketing, Product Marketing, Digital Marketing, and PR. You will work closely with the Product team on product design direction and in-product visuals, and with GTM and Sales on enablement and customer-facing materials. You will build and manage a small flex bench of designers and specialists over time, with limited contractor support to start.

Why This Role Matters

Legion’s work spans national security, defense, intelligence, the public sector, critical infrastructure, and the national research labs, work that often matters most where it cannot be discussed. The creative function you build is how that mission becomes legible to the people who need to understand it. You will be building the creative infrastructure that lets Legion tell a hard, important story at the speed the moment demands.

What You Will Own

• Creative Direction and Hands-On Execution

• Set the creative bar across brand, web, campaigns, events, social, video, and sales materials, and personally design and produce the highest-priority work. This is a hands-on role first, a player-coach who still makes the work.

• Translate complex AI, agent orchestration, edge, and national security concepts into clear, credible visual systems.

• Campaign and Go-to-Market Creative

• Partner with Federal Marketing, Demand Marketing, and Product Marketing on demand generation, ABM, launches, education, and field events.

• Build modular campaign systems, landing pages, social assets, email graphics, sales collateral, and executive materials that scale across channels and audiences.

• AI-Native Creative Systems

• Use frontier models and AI creative tools daily to build repeatable workflows that compound over time, across video, campaign kits, landing pages, social, product visuals, and decks.

• Turn Legion’s brand into machine-readable infrastructure: reusable prompts, templates, kits, and playbooks, with human review at the brief and the final gate, plus clear guardrails for AI tooling, IP, and brand safety.

• Creative Operations and the Flex Bench

• Build and manage a flexible bench of freelance designers, motion and video specialists, and other contractors from the ground up, deploying them for surges and specialty work as demand grows.

• Own intake, prioritization, briefs, review rituals, and clear SLAs from brief to first concept to shipped asset.

• Product Design Support

• Partner with the Product team to help set visual design direction that brings the product in line with the Legion brand, raising the baseline polish of apps, Spaces, and features so the product looks as credible as it is capable.

• Oversee and produce product and in-product visual support: icons, diagrams, app imagery, feature visuals, and lightweight in-product creative.

• Performance and Measurement

• Run creative as a measurable loop, from brief to shipped asset to performance read to the next iteration, in close partnership with Demand Marketing and Marketing Operations.

• Use performance signals to sharpen concepts, formats, and priorities, without letting short-term optimization erode brand quality.

What We’re Looking For

• 8+ years in creative, brand design, art direction, or creative services, in high-growth technology, AI, B2B SaaS, or similarly complex and technical markets, with real hands-on production and not just oversight.

• A portfolio that shows range and craft across brand, campaign, web, social, video, and product or technical storytelling, with both concept and execution.

• Daily, advanced use of AI in the creative process: frontier models such as Claude, ChatGPT, and Gemini, and AI design, image, and video tools such as Adobe Firefly, Midjourney, Runway, Google Veo, Sora, and ElevenLabs. You use AI to raise both speed and quality, and you turn what works into reusable systems others can run, from prompts and templates to kits and workflows.

• Creative coding and prototyping. You can turn a concept into a working prototype using design-to-code and AI tools such as Claude Code, Codex, Cursor, Figma Make, v0 by Vercel.

• A track record of turning brand guidelines into systems that others can run: reusable prompts, templates, kits, or workflows.

• Experience building, hiring, and managing a freelance or contractor bench, not just briefing existing vendors. You have stood up and run flexible creative capacity and scaled it as demand moved.

• Hands-on motion and video production. You can storyboard, edit, and ship demo clips, launch videos, social cuts, and event loops, with tools such as Premiere, After Effects, Descript, and AI-assisted video.

• Product and in-product visual support. You can produce icons, diagrams, app imagery, feature visuals, and lightweight in-product creative, and partner closely with Product Design.

• Strong command of Figma and the Adobe Creative Suite, with the range to pick the right tool for the job.

• Strong written and verbal communication and a high-ownership, low-ego, fast-moving style. You build the best available draft and invite reaction rather than waiting for perfect information.

Required: A link to your online portfolio or a PDF upload of your work samples is required to be considered for this role. (see options below to provide link or upload)

Compensation Information

$170,000 - $220,000 USD

Equal Opportunity Statement

Legion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.